Fitlastics Natural Rubber Resistance Bands For Toning. Strength Training, Stretching, Physical Therapy, Pilates, Yoga Exercises Home Fitness Workouts For Men/Women (15Lbs - 6Ft - Yellow Band)

Fitlastics Natural Rubber Resistance Bands are versatile and durable tools for toning, strength training, stretching, physical therapy, pilates, yoga, and home fitness workouts.

Key Features:
- Made from natural rubber for strong and reliable resistance
- 15lbs resistance level, perfect for beginners and intermediate users
- 6ft length provides ample room for a variety of exercises
- Yellow color band for easy identification

For whom:
Fitlastics Natural Rubber Resistance Bands are suitable for men and women of all fitness levels who are looking to improve strength, flexibility, and overall fitness in the comfort of their own home.

Pros: - Compact and portable, easy to take on-the-go - Versatile tool for a wide range of exercises - Made from natural rubber for durability and long-lasting use

Cons: - May not provide enough resistance for advanced users - Limited color options for different resistance levels

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers versatile resistance levels suitable for various exercises.	Fitlastics, FitnessMagazine
Brand Strength	20	18	Established brand with positive customer reviews in India.	AmazonIndia, Flipkart
Category Momentum	20	15	Growing demand for home fitness equipment in India.	MordorIntelligence
Price Positioning	20	10	Competitively priced compared to similar products in India.	PriceBaba
Competition	10	8	Facing moderate competition from local and international brands in India.	BusinessToday
Use-case Advantage	5	5	Addresses multiple fitness needs in one product, appealing to Indian consumers.	YourStory
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian fitness market with competitive pricing and versatile features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—