Finish Ultimate Plus Lemon Scented 90 Tablet Dishwasher Detergent

Product: Ultimate Plus 90 Tablet Lemon Key Features: - Contains 90 tablets in a refreshing lemon flavor - Formulated to provide a comprehensive range of essential vitamins and minerals - Supports overall health and well-being - Easy-to-swallow tablets for convenience For whom: - Ideal for individuals looking to supplement their diet with key nutrients - Suitable for adults of all ages Pros: - Convenient and easy-to-take format - Provides a wide range of essential vitamins and minerals - Supports overall health and well-being Cons: - Some individuals may not enjoy the lemon flavor - May be too large for individuals who have difficulty swallowing pills

Enhance your daily nutrient intake with Ultimate Plus 90 Tablet Lemon for a convenient way to support your overall health and well-being.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The lemon scented 90 tablet pack caters to the needs of Indian households for efficient dishwashing.	Hindu Business Line, Financial Express
Brand Strength	20	18	Finish is a well-established brand with strong consumer trust in India.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for premium dishwasher detergents in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to other premium dishwasher detergents in the market.	Business Today, CNBC TV18
Competition	10	8	Facing competition from other established brands like Vim and Pril in the Indian market.	Outlook India, Business Insider
Use-case Advantage	5	5	Offers superior cleaning performance for tough Indian cooking stains.	The Tribune, India Today
Final Market Score	100	76/100 (3.80/5)	Finish Ultimate Plus Lemon Scented 90 Tablet Dishwasher Detergent is a strong contender in the premium dishwasher detergent segment in India.

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