Fiama Bath Essential Puff Loofah, Pack of 1 - Soft Exfoliating Body Loofah for Energized Skin

Key Features: - Pack of 1 body loofah for gentle exfoliation - Soft and gentle on the skin - Helps to remove dead skin cells for smoother and energized skin

For whom: - Suitable for all skin types - Ideal for those looking for a gentle exfoliation experience - Can be used by both men and women

Pros: - Soft and gentle on the skin - Helps to improve blood circulation - Leaves skin feeling refreshed and revitalized

Cons: - May need to be replaced regularly for optimal effectiveness - Some users may find it too soft for their exfoliation preference

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Soft and exfoliating features align with consumer preferences	Nielsen
Brand Strength	20	10	Established brand reputation in personal care segment	Brand Equity
Category Momentum	20	15	Growing demand for bath accessories in Indian market	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products	Retail360
Competition	10	6	Facing moderate competition from other bath accessory brands	Euromonitor
Use-case Advantage	5	5	Effective for energizing and exfoliating skin	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Fiama Bath Essential Puff Loofah offers a competitive option in the growing Indian bath accessories market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—