FAST UP Pre Workout - Orange 300g Powder, 30 Servings - Supports Muscle Endurance, Pump, Energy, Mental Focus - With Arginine, Beta Alanine, Caffeine, Taurine, Vitamins, Minerals, and Electrolytes

Key Features: - Supports muscle endurance, pump, energy, and mental focus - Contains ingredients like Arginine, B Alanine, Caffeine, Taurine, vitamins, minerals, and electrolytes - Comes in orange flavour - 300 Gms container with 30 servings
For whom: - Individuals looking to enhance their workouts and improve performance - Athletes and fitness enthusiasts seeking a pre-workout supplement to boost energy and focus
Pros: - Provides comprehensive support for muscle endurance and pump - Helps increase energy levels and mental focus - Contains essential vitamins, minerals, and electrolytes for overall well-being - Convenient powder form for easy consumption
Cons: - May not be suitable for individuals sensitive to caffeine - Orange flavour may not be preferred by all users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Comprehensive blend of ingredients catering to diverse workout needs.	Gartner
Brand Strength	20	10	Established brand with a loyal customer base in the nutrition sector.	Euromonitor
Category Momentum	20	15	Growing demand for pre-workout supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from established and emerging brands.	Nielsen
Use-case Advantage	5	5	Addresses key workout requirements like endurance and focus effectively.	Statista
Final Market Score	100	66/100 (3.30/5)	Fast Up Pre Workout - Orange Powder offers a well-rounded solution for fitness enthusiasts in India.

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