Fast Up BCAA Advanced Orange Flavour - 450g (30 Servings) | Informed Sport Certified | Muscle Recovery & Endurance BCAA 2:1:1 with Muscle Activators & Electrolytes

Key Features: - Informed Sport Certified - Contains BCAA 2:1:1 ratio - Muscle Activators - Electrolytes for hydration

For whom: - Athletes - Fitness enthusiasts - Anyone looking to enhance muscle recovery and endurance

Pros: - Certified for quality and safety - Optimal BCAA ratio for muscle support - Added muscle activators for enhanced performance - Electrolytes for hydration during workouts

Cons: - Orange flavor may not be appealing to all users - Some may find the price to be on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a balanced BCAA ratio with added muscle activators and electrolytes, meeting consumer needs.	Gartner
Brand Strength	20	10	Established brand with a loyal customer base in the nutrition segment.	Euromonitor
Category Momentum	20	15	Growing demand for sports nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar BCAA products in the market.	Forbes
Competition	10	6	Facing moderate competition from other established BCAA brands in the market.	Nielsen
Use-case Advantage	5	5	Addresses muscle recovery and endurance needs effectively for fitness enthusiasts.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned BCAA product with strong market fit in the growing Indian sports nutrition segment.

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