Farmina N&D Pumpkin Adult Mini Dog Food | Chicken, Pomegranate & Pumpkin | Rich in Anti-oxidants | Complete Food for Adult Dogs | 2.5kg | No Artificial Preservatives

Farmina N&D Pumpkin Adult Mini Dog Food is a high-quality pet food specifically formulated for adult dogs. Made with chicken, pomegranate, and pumpkin, this formula is rich in antioxidants to support your dog's overall health and well-being.

Key Features:
- Contains chicken, pomegranate, and pumpkin
- Rich in antioxidants
- Complete food for adult dogs
- No artificial preservatives

This dog food is ideal for adult dogs who require a balanced and nutritious diet to maintain their health and vitality. The mini-sized kibble is perfect for small breed dogs, making it easy for them to chew and digest.

Pros:
- High-quality ingredients
- Rich in antioxidants
- No artificial preservatives

Cons:
- May be more expensive than other dog foods
- Some dogs may not enjoy the taste

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in antioxidants and no artificial preservatives align with market trends.	Pet Gazette
Brand Strength	20	18	Established brand known for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for premium dog food in Indian market.	GFK
Price Positioning	20	10	Slightly higher priced but justified by premium ingredients.	Retail Today
Competition	10	0	Intense competition in premium dog food segment.	Pet Market Watch
Use-case Advantage	5	3	Tailored for adult dogs with specific dietary needs.	Pet World
Final Market Score	100	66/100 (3.30/5)	Strong brand with premium ingredients catering to growing demand.

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