Fair and Lovely Glow Handsome Instant Brightness Cream - 25 Grams

Fair and Lovely Glow & Handsome Instant Brightness Cream is a lightweight and fast-absorbing cream that instantly brightens the skin, giving it a radiant glow.

Key Features: This cream contains a blend of vitamin B3 and vitamin C that helps to even out skin tone and reduce the appearance of dark spots. It also contains SPF 15 to protect the skin from harmful UV rays.

For whom: This cream is suitable for all skin types and can be used by both men and women looking to achieve instantly brighter and glowing skin.

Pros: The lightweight formula of this cream makes it easy to apply and absorbs quickly into the skin. It provides instant brightness and a radiant glow, making it perfect for special occasions or everyday use.

Cons: Some users may find the SPF 15 protection to be too low for extended sun exposure, so additional sunscreen may be needed for outdoor activities.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The cream's instant brightness feature aligns well with consumer preferences in India.	Euromonitor
Brand Strength	20	15	Fair and Lovely is a well-established brand in India with a loyal customer base.	Brandwatch
Category Momentum	20	10	High demand for instant brightness creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing competition from other instant brightness creams in the market.	Nielsen
Use-case Advantage	5	5	Addresses the need for quick skin brightening solutions in the Indian market.	Kantar
Final Market Score	100	66/100 (3.30/5)	Fair and Lovely Glow Handsome Instant Brightness Cream is well-positioned in the Indian market segment for instant brightness creams.

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