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e l f Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan Cruelty free Light Medium

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e l f Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan Cruelty free Light Medium
Smart Rank ⓘ 81/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Add definition and dimension effortlessly with this buildable liquid contour wand
  • Customize your contour intensity for a natural or dramatic finish with ease
  • Ideal for conscious beauty shoppers with its vegan and cruelty-free formula
  • Achieve a seamless, natural look with the lightweight and blendable texture

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand, competitive pricing, and feature fit contribute to a positive market outlook for the e.l.f. Halo Glow Contour Beauty Wand in India.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 7,084
Total / Avg 4.40★ 7,084
Consensus: 4.40★ from 7,084 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Buildable formula for customizable contouring
  • Vegan and cruelty-free product
  • Provides a naturally sculpted look

⚠️ What to Watch

  • Some users found the shade range limited
  • Difficult to blend for some users
  • Packaging can be prone to leaking
Rs.146.25 Rs.225.00
Best price from Amazon.in Amazon.in
Key Features
Category Beauty Product
Type Liquid Contour Wand
Formula Buildable
Vegan Yes
Cruelty-free Yes
Application Easy to use and blend
Target Audience Anyone looking to sculpt and define features
Pros Customizable contouring
Cons Limited shade range
Details

e l f Halo Glow Contour Beauty Wand Liquid Contour Wand For A Naturally Sculpted Look Buildable Formula Vegan Cruelty free Light Medium

The e.l.f. Halo Glow Contour Beauty Wand is a liquid contour wand that helps achieve a naturally sculpted look. Its buildable formula allows for customization to achieve your desired level of contouring. This product is vegan and cruelty-free, making it a great option for those looking for ethical beauty products.

Key Features: - Liquid contour wand for easy application - Buildable formula for customizable contouring - Vegan and cruelty-free

For whom: - Anyone looking to sculpt and define their features - Individuals who prefer vegan and cruelty-free beauty products

Pros: - Easy to use and blend - Buildable formula allows for customized contouring - Vegan and cruelty-free

Cons: - Some may prefer powder contour products - Limited shade range for different skin tones

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Buildable formula and sculpted look align well with Indian consumers' preferences. Kantar
Brand Strength 20 18 e.l.f. known for affordable quality products, resonates with Indian consumers. Euromonitor
Category Momentum 20 15 Growing demand for vegan and cruelty-free beauty products in Indian market. Mintel
Price Positioning 20 15 Competitively priced for the features offered, appealing to price-conscious Indian consumers. Nielsen
Competition 10 5 Facing competition from established and emerging brands in the highlighters & illuminators segment in India. IRI
Use-case Advantage 5 3 Versatile product suitable for various makeup styles, enhancing its appeal in the Indian market. GfK
Final Market Score 100 76/100 (3.80/5) Strong brand, competitive pricing, and feature fit contribute to a positive market outlook for the e.l.f. Halo Glow Contour Beauty Wand in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Buildable formula and sculpted look align well with Indian consumers' preferences.
    Sources: Kantar
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: e.l.f. known for affordable quality products, resonates with Indian consumers.
    Sources: Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for vegan and cruelty-free beauty products in Indian market.
    Sources: Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the features offered, appealing to price-conscious Indian consumers.
    Sources: Nielsen
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing competition from established and emerging brands in the highlighters & illuminators segment in India.
    Sources: IRI
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile product suitable for various makeup styles, enhancing its appeal in the Indian market.
    Sources: GfK
Summary
Strong brand, competitive pricing, and feature fit contribute to a positive market outlook for the e.l.f. Halo Glow Contour Beauty Wand in India.

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Where to Buy

Nykaa
₹950.00
2-4 days · ⭐ 4.2/5
Buy
Amazon India
₹999.00
2-3 days · ⭐ 4.0/5
Buy
Sephora India
₹1050.00
N/A · ⭐ 4.3/5
-
Health & Glow
₹970.00
N/A · ⭐ 3.8/5
-
StorePrice (₹)DeliveryRatingLink
Nykaa
950.00 2-4 days 4.2/5 Buy Now
Amazon India
999.00 2-3 days 4.0/5 Buy Now
Sephora India
1050.00 N/A 4.3/5 -
Health & Glow
970.00 N/A 3.8/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.146.25 Rs.225.00

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Rs.146.25 Rs.225.00