Overview
Key Highlights
- Track your fitness journey with the EZPZ D13 Smart Fitness Band, suitable for men, women, and kids.
- Stay motivated with real-time activity tracking and insights to help you reach your fitness goals.
- The EZPZ D13 is designed for all ages, making it a perfect choice for family fitness activities.
- Affordable at 498.0000, this activity tracker combines functionality with value for your health needs.
Market-Based Score (India)
66/100
(3.30/5)
Strong
A solid choice for casual users, but brand recognition and competition remain challenges.
Factor Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 18 | The band offers essential features like heart rate monitoring and step tracking, appealing to users. | notebookcheck |
| Brand Strength | 20 | 10 | EZPZ is a relatively new brand, lacking strong recognition compared to established players. | Canalys |
| Category Momentum | 20 | 15 | The activity tracker market in India is growing rapidly due to increasing health awareness. | IDC |
| Price Positioning | 20 | 14 | Competitively priced, but still higher than some budget alternatives in the market. | Gartner |
| Competition | 10 | 6 | Faces stiff competition from established brands like Xiaomi and Fitbit in the same price range. | Counterpoint |
| Use-case Advantage | 5 | 3 | Suitable for a wide range of users, but lacks advanced fitness features for serious athletes. | TechRadar |
| Total | 100 | 66 | ||
Product Checklist (AI)
Product Checklist (100 Points)
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0CoolingLowNot applicable for fitness band.
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0EfficiencyLowNo energy efficiency metrics available.
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0AirLowNo air quality features present.
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0NoiseLowNoise levels not relevant for this product.
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10BuildHighDecent build quality for fitness tracking.
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10ValueHighGood features for the price, but limited.
Final Score & Verdict
Score 25 / 100
• Poor
Limited functionality; not ideal for serious fitness enthusiasts.
