Ezee Kitchen Paper Towel Roll - 4 Rolls, 60 Pulls Per Roll - 240 Sheets Total

About Product: Ezee Kitchen Tissue Paper Towel Roll is a high-quality and highly absorbent paper towel roll perfect for use in the kitchen, bathroom, or any other area where spills or messes may occur. Each roll contains 60 pulls, with 4 rolls in a pack for a total of 240 sheets.

Key Features: - Highly Absorbent: The tissue paper towel roll quickly absorbs spills and messes for fast and efficient cleanup. - Strong and Durable: Made from strong materials, the paper towel roll can handle tough messes without tearing or falling apart. - Easy to Use: The perforated sheets make it easy to tear off just the right amount of paper towel for your needs.

For whom: The Ezee Kitchen Tissue Paper Towel Roll is perfect for households, restaurants, offices, and any other place where messes occur. It is suitable for use by individuals or for commercial use.

Pros: - Highly absorbent and durable - Convenient pack of 4 rolls - Perforated sheets for easy tearing Cons: - May be more expensive than lower quality paper towel options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers good value with 4 rolls and 240 sheets, meeting consumer needs.	Retail360, MarketWatch
Brand Strength	20	10	Established brand with good reputation in the Indian market.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for household cleaning products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceBaba, The Economic Times
Competition	10	6	Facing moderate competition from local and international brands offering similar products.	Business Today, Retail Today
Use-case Advantage	5	5	Convenient and practical for daily kitchen use, enhancing user experience.	Kitchenware Today
Final Market Score	100	66/100 (3.30/5)	Ezee Kitchen Paper Towel Roll is well-positioned in the Indian market with a competitive offering and good brand reputation.

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