everteen Relax Nights Ultra Thin 40 XXL Sanitary Pads - Rash-Free Sanitary Napkins for Heavy Flow - Cotton Pads with Wider Back - Pack of 40 (320mm)

The everteen Relax Nights Ultra Thin 40 XXL Sanitary Pads are designed for women with heavy flow during their night time hours. They are rash-free and made from high-quality cotton material to ensure comfort and protection throughout the night.
Key Features: - XXL size with 320mm length for heavy flow protection - Ultra thin design for added comfort - Wider back for extra coverage and protection - Rash-free and made from high-quality cotton material - Pack of 1 with 40 pads for long-lasting use
For whom: These sanitary pads are ideal for women who experience heavy flow during their night time hours and are looking for a comfortable and rash-free option for protection.
Pros: - Ultra thin design for added comfort - Wider back for extra coverage and protection - Rash-free and made from high-quality cotton material - XXL size for heavy flow protection - Pack of 1 with 40 pads for long-lasting use
Cons: - Might be too long for some users - Packaging can be improved for better convenience

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ultra thin design and wider back suitable for heavy flow.	Livemint, Business Today
Brand Strength	20	15	Established brand with good reputation for quality products.	Business Standard, Hindu Business Line
Category Momentum	20	10	High demand for sanitary pads in Indian market.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Financial Express, India Today
Competition	10	6	Facing competition from other established brands in the segment.	The Economic Times, Business Insider
Use-case Advantage	5	5	Designed for overnight use providing comfort and protection.	Outlook, The Tribune
Final Market Score	100	66/100 (3.30/5)	Well-positioned sanitary pads with strong brand in a competitive market.

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