ENVY Gravity Deodorant for Men - 120ML with Long-Lasting Fragrance

ENVY Gravity Deo is a long-lasting fragrance deodorant specifically designed for men. With its captivating and masculine scent, it keeps you feeling fresh and confident all day long.

Key Features:
- Long-lasting fragrance
- Masculine scent
- Keeps you feeling fresh and confident
For whom:
This deodorant is perfect for men who want to smell great and feel confident throughout the day. Whether you're at work, working out, or going out with friends, ENVY Gravity Deo will keep you smelling fresh and feeling your best.

Pros:
- Long-lasting fragrance that lasts all day
- Masculine scent that appeals to men
- Helps you feel fresh and confident
Cons:
- Some may find the scent too strong
- Can leave white marks on clothing if not applied carefully

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with consumer preferences for long-lasting fragrance.	Euromonitor
Brand Strength	20	18	Strong brand recognition and loyalty in the deodorant market.	Nielsen
Category Momentum	20	15	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from established and emerging brands.	IRI
Use-case Advantage	5	5	Addresses specific needs of men seeking long-lasting deodorant.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and features, poised for growth in Indian men's deodorant market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—