Ensure High Protein Chocolate Drink 400g for Active Adults

This high protein drink is specially formulated for physically active adults who need a convenient and delicious way to meet their protein needs. It comes in a rich chocolate flavor that makes it a treat to drink after a workout or as a meal replacement.

Key Features: - High protein content to support muscle recovery and growth - Low in sugar and fat for a healthier option - Easy to mix with water or milk for a quick and convenient drink - Rich chocolate flavor that satisfies cravings without the guilt

For whom: This product is ideal for individuals who lead an active lifestyle and need a reliable source of protein to support their fitness goals. Whether you're a gym-goer, athlete, or simply looking to incorporate more protein into your diet, this drink is a convenient and delicious option.

Pros: - Convenient way to increase protein intake - Delicious chocolate flavor - Supports muscle recovery and growth - Low in sugar and fat Cons: - May not be suitable for those with dairy allergies - Some individuals may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Well-suited formulation for active adults seeking protein supplements.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Nielsen
Category Momentum	20	15	Growing demand for high protein drinks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other high protein drink brands.	IRI
Use-case Advantage	5	5	Addresses specific nutritional needs of active adults effectively.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong product positioning with good growth potential in the Indian market.

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