ENORA Brazilian Face Wax: Katori Stripless Wax for Women 100g - India's 1st Liposoluble Wax Pan with Handle Spatula, Natural Ingredients for Upper Lips, Chin, Cheeks, and Hairline - White Chocolate Scented

**Key Features:** - Brazilian face wax specifically designed for women - Liposoluble stripless wax for easy application and removal - Comes in a convenient katori wax pan with handle spatula - Made with natural ingredients, including white chocolate

**For Whom:** This face wax is suitable for women looking for a gentle and effective way to remove facial hair, including on the upper lips, chin, cheeks, and hairline.

**Pros:** - Easy to use with the included handle spatula - Made with natural ingredients, suitable for sensitive skin - Stripless formula for a less messy experience - Leaves skin smooth and hair-free

**Cons:** - May not be suitable for those with very sensitive skin - Some users may prefer a scented wax option for a more pleasant experience.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative liposoluble wax pan design with natural ingredients.	IndiaRetailing
Brand Strength	20	18	Established brand with a reputation for quality wax products.	Brandwatch
Category Momentum	20	15	Growing demand for premium wax products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium wax products.	Euromonitor
Competition	10	8	Facing competition from established and emerging wax brands.	BeautyPackaging
Use-case Advantage	5	5	Effective for upper lips, chin, cheeks, and hairline.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand and innovative features position ENORA Brazilian Face Wax well in the premium wax segment in India.

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