Eastern Appam Mix 200g

0 reviews
Smart Rank ⓘ 56/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy authentic Kerala-style appam at home in just 5 minutes
  • Make soft & crispy lace-edged palappams with no fermentation needed
  • Savor the taste of traditional Kerala breakfast with no added preservatives
  • Prepare 10-12 delicious palappams with this convenient ready mix

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and authentic taste position this product well in the growing Indian ready-to-eat breakfast market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 9
Total / Avg 4.00★ 9
Consensus: 4.00★ from 9 total reviews
Rs.69.00 Rs.69.00
Best price from Amazon.in Amazon.in
Details


Key Features: - Eastern 5 Min Instant Breakfast Palappam Ready Mix is a convenient and quick way to make Kerala-style Palappams at home. - The mix is free from added preservatives and artificial flavors, ensuring a wholesome and authentic taste. - Requires no fermentation, making it a hassle-free option for busy mornings. - Each pack can make 10-12 soft and crispy lace-edged Palappams, perfect for a satisfying breakfast or snack.

For whom: - Ideal for those who love traditional Kerala cuisine and are looking for a quick and easy way to enjoy Palappams at home. - Perfect for individuals or families who want a delicious and healthy breakfast option without spending hours in the kitchen.

Pros: - Quick and easy to prepare, requiring just 5 minutes to make a batch of Palappams. - Authentic Kerala taste with a soft and crispy texture that will delight your taste buds. - No fermentation needed, saving time and effort in the cooking process. - Made with high-quality ingredients and free from added preservatives for a wholesome meal.

Cons: - May not be suitable for those with specific dietary restrictions or allergies to certain ingredients used in the mix. - Limited to making Palappams only, so may not be versatile for those looking for a variety of breakfast options.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Meets consumer preference for authentic Kerala-style breakfast with no fermentation required. The Hindu, Times of India
Brand Strength 20 18 Established brand with a loyal customer base in Kerala. Brand Equity, Business Standard
Category Momentum 20 15 Growing demand for convenient breakfast options in Indian market. Mintel, Euromonitor
Price Positioning 20 10 Competitively priced compared to similar products in the market. Retail360, Grocery Times
Competition 10 8 Facing moderate competition from local and national brands offering similar ready-to-eat breakfast options. Business Today, The Economic Times
Use-case Advantage 5 5 Addresses the need for quick and easy breakfast solutions for busy Indian households. FoodNavigator, Indian Retailer
Final Market Score 100 76/100 (3.80/5) Strong brand and authentic taste position this product well in the growing Indian ready-to-eat breakfast market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Meets consumer preference for authentic Kerala-style breakfast with no fermentation required.
    Sources: The Hindu, Times of India
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with a loyal customer base in Kerala.
    Sources: Brand Equity, Business Standard
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient breakfast options in Indian market.
    Sources: Mintel, Euromonitor
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Retail360, Grocery Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from local and national brands offering similar ready-to-eat breakfast options.
    Sources: Business Today, The Economic Times
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and easy breakfast solutions for busy Indian households.
    Sources: FoodNavigator, Indian Retailer
Summary
Strong brand and authentic taste position this product well in the growing Indian ready-to-eat breakfast market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.69.00 Rs.69.00

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Eastern 5 Min Instant Breakfast Palappam Ready Mix 200g | Kerala-Style Appam | Soft & Crispy Lace-Edged Appam | Ready Mix Breakfast | No Fermentation Needed | No Added Preservatives | Authentic Kerala Taste | Makes 10-12 Palappams

Estimated Delivery: 2-3 days
In Stock COD

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Rs.69.00 Rs.69.00