e l f Liquid Poreless Putty Primer Lightweight Face Primer For Long lasting Makeup Wear Creates A Smooth Complexion Vegan Cruelty free

0 reviews

Smart Rank ⓘ 74/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Create a smooth complexion with e.l.f. Liquid Poreless Putty Primer for long-lasting makeup wear
Lightweight vegan formula perfect for all skin types, especially those with enlarged pores or textured skin
Helps minimize imperfections and provides a flawless base for makeup application
Cruelty-free option for conscious consumers looking for quality and effectiveness in their skincare routine

Market-Based Score (India)

66/100 (3.30/5)

Decent

e.l.f. Liquid Poreless Putty Primer well-positioned in growing Indian cruelty-free primer market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.3★	2,640
Total / Avg	4.30★	2,640

Consensus: 4.30★ from 2,640 total reviews

Rs.2,612.74 Rs.4,180.38

Best price from

Amazon.in

Details

e l f Liquid Poreless Putty Primer Lightweight Face Primer For Long lasting Makeup Wear Creates A Smooth Complexion Vegan Cruelty free

- The e.l.f. Liquid Poreless Putty Primer is a lightweight face primer designed to create a smooth complexion and provide long-lasting wear for your makeup.

- Key features of this primer include its pore-filling properties, which help to minimize the appearance of pores and create a flawless base for your makeup application.

- This primer is suitable for anyone looking to achieve a smooth, airbrushed finish to their makeup look. It is especially beneficial for those with enlarged pores or uneven skin texture.

- Pros of the e.l.f. Liquid Poreless Putty Primer include its lightweight formula, ability to extend the wear of makeup, and its vegan and cruelty-free status. However, some users may find that it does not work as well for very oily skin types.

- Cons of this product may include the need for touch-ups throughout the day for those with oily skin, and some users may find that the pore-filling effect is not as long-lasting as they would like.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with Indian consumers' preference for lightweight and vegan products	Kantar
Brand Strength	20	10	e.l.f. known for affordable quality products in India	Euromonitor
Category Momentum	20	15	Growing demand for cruelty-free primers in Indian market	Mintel
Price Positioning	20	15	Competitively priced for the Indian market segment	GfK
Competition	10	1	Increasing number of cruelty-free primer options in India	Statista
Use-case Advantage	5	5	Addresses common skin concerns in Indian climate	Nielsen
Final Market Score	100	66/100 (3.30/5)	e.l.f. Liquid Poreless Putty Primer well-positioned in growing Indian cruelty-free primer market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Features align well with Indian consumers' preference for lightweight and vegan products

Sources: Kantar
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: e.l.f. known for affordable quality products in India

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for cruelty-free primers in Indian market

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced for the Indian market segment

Sources: GfK
Competition 1/10

Weight: 10

Contribution: 1

Rationale: Increasing number of cruelty-free primer options in India

Sources: Statista
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses common skin concerns in Indian climate

Sources: Nielsen

Summary

e.l.f. Liquid Poreless Putty Primer well-positioned in growing Indian cruelty-free primer market.

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Where to Buy

Nykaa

₹1000.00

2-4 days · ⭐ 4.2/5

Buy

Amazon India

₹1200.00

2-3 days · ⭐ 4.0/5

Buy

Sephora India

₹1100.00

N/A · ⭐ 4.3/5

Health & Glow

₹1150.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Nykaa	1000.00	2-4 days	4.2/5	Buy Now
Amazon India	1200.00	2-3 days	4.0/5	Buy Now
Sephora India	1100.00	N/A	4.3/5	-
Health & Glow	1150.00	N/A	4.1/5	-

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