e l f Lip Lacquer Nourishing Non Sticky Ultra Shine Lip Gloss With Sheer Color Infused With Vitamins A E Vegan Cruelty Free Wild Rose

e l f Lip Lacquer Nourishing Non Sticky Ultra Shine Lip Gloss With Sheer Color Infused With Vitamins A E Vegan Cruelty Free Wild Rose

Key Features: - Nourishing formula with vitamins A & E - Non-sticky ultra-shine finish - Infused with sheer color for a natural look - Vegan and cruelty-free - Available in the shade Wild Rose

For whom: This lip lacquer is perfect for anyone looking for a nourishing lip gloss with a natural sheer color and high shine finish. It is suitable for vegans and those who prefer cruelty-free beauty products.

Pros: - Nourishing formula helps keep lips soft and hydrated - Non-sticky texture for comfortable wear - Adds a beautiful shine to the lips - Infused with vitamins A & E for added benefits

Cons: - Sheer color may not be vibrant enough for those looking for intense pigmentation - Wild Rose shade may not be suitable for all skin tones

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like nourishing formula and vegan appeal to Indian consumers.	Euromonitor
Brand Strength	20	18	Strong brand reputation for e.l.f. in India.	Brandwatch
Category Momentum	20	15	Growing demand for lip glosses in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar lip glosses in India.	Kantar
Competition	10	5	Facing moderate competition from other lip gloss brands in India.	Nielsen
Use-case Advantage	5	3	Versatile for both casual and formal occasions in India.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning.