e l f Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High shine Finish Infused With Jojoba Oil Vegan Cruelty free Jam Session

e l f Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High shine Finish Infused With Jojoba Oil Vegan Cruelty free Jam Session

Key Features: - Provides a high-shine finish for your lips - Nourishing formula infused with jojoba oil - Vegan and cruelty-free product

For whom: Ideal for those looking for a tinted lip oil that adds a pop of color while also moisturizing and nourishing the lips.

Pros: - Leaves lips looking glossy and hydrated - Easy to apply with a convenient wand applicator - Cruelty-free and vegan formula

Cons: - May need to reapply throughout the day for long-lasting color - Some users may prefer a more matte finish

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features like high shine finish and jojoba oil align with Indian consumer preferences.	Vogue India
Brand Strength	20	18	Strong brand reputation and recognition in India.	Brand Equity
Category Momentum	20	15	Growing demand for lip glosses in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	9	Facing moderate competition from other popular lip gloss brands in India.	Cosmopolitan India
Use-case Advantage	5	4	Offers nourishing benefits along with tint and shine for daily use.	Elle India
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive features, positioned well in growing Indian lip gloss market.