Brand E COSMOS Hair Scalp Massager Shampoo Brush with Soft Silicone Bristles - Anti Dandruff Removal, Head Massager, Hair Loss Prevention for Men & Women - Black

E COSMOS Hair Scalp Massager Shampoo Brush is a convenient tool designed to help you achieve a thorough and relaxing scalp massage while you shampoo your hair. It is made with soft silicone bristles that gently exfoliate the scalp, promoting blood circulation and helping to remove any buildup of dandruff or dead skin cells.

Key Features: - Soft silicone bristles for gentle scalp massage - Helps promote blood circulation and exfoliate the scalp - Can help prevent hair loss and promote healthier hair growth - Ergonomically designed handle for easy grip and use - Suitable for both men and women

For whom: The E COSMOS Hair Scalp Massager Shampoo Brush is suitable for anyone looking to improve their hair and scalp health. Whether you suffer from dandruff, hair loss, or simply want to enjoy a relaxing scalp massage while you shampoo, this tool is perfect for both men and women.

Pros: - Gentle on the scalp - Promotes blood circulation - Helps remove dandruff and dead skin cells - Can prevent hair loss - Ergonomic design for easy use

Cons: - May not be suitable for individuals with sensitive scalp - Bristles may wear out over time with frequent use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with current trends in scalp care.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other scalp massagers in the market.	Forbes
Use-case Advantage	5	5	Provides unique benefits for scalp health and hair growth.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature alignment drive a competitive position in the Indian hair care market.

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