Dr Batra s Sun Protection Cream 100 gm and Natural Skin Lightening Cream 100 gm Pack of 2 Men and Women

Dr Batra s Sun Protection Cream 100 gm and Natural Skin Lightening Cream 100 gm Pack of 2 Men and Women

Key Features: - Provides protection from harmful UV rays - Helps in lightening skin tone naturally - Suitable for both men and women - Enriched with natural ingredients like aloe vera, cucumber, and licorice

For whom: This sun protection and skin lightening cream is suitable for individuals of all skin types who are looking to protect their skin from sun damage and achieve a naturally lighter skin tone.

Pros: - Offers protection against sun damage - Helps in achieving a lighter skin tone - Enriched with natural ingredients - Suitable for both men and women

Cons: - May not provide long-lasting protection from sun exposure - Some users may experience sensitivity to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sun protection and skin lightening are key features.	Euromonitor
Brand Strength	20	10	Dr Batra's established reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for body creams in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 creams.	Kantar
Competition	10	6	Facing moderate competition from similar products.	Nielsen
Use-case Advantage	5	5	Addresses specific skin concerns for both men and women.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong market potential due to brand reputation and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—