Dove Dryness Care 1 min Conditoner with Bio Protein Care and Glycerol for dry and rough hair for upto 72 hours of effortlessly detangled soft and touchably smooth hair 175ml

Dove Dryness Care 1 min Conditoner with Bio Protein Care and Glycerol for dry and rough hair for upto 72 hours of effortlessly detangled soft and touchably smooth hair 175ml

- Key Features: This Dove Dryness Care 1-Minute Conditioner is specifically designed for dry, rough hair. It contains Bio Protein and Glycerol to deeply nourish and hydrate your hair, leaving it soft and smooth. With just one minute of application, this conditioner provides up to 72 hours of effortlessly detangled hair.

- For whom: This conditioner is perfect for those with dry, rough hair that is in need of hydration and nourishment. It is suitable for all hair types and can be used by both men and women.

- Pros: 1. Provides up to 72 hours of soft, smooth, and detangled hair. 2. Contains Bio Protein and Glycerol to deeply nourish and hydrate hair. 3. Works in just 1 minute, making it convenient for busy individuals. 4. Suitable for all hair types. 5. Leaves hair feeling silky and manageable.

- Cons: 1. Some users may find the scent too strong. 2. May not be suitable for those with sensitive skin or scalp.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bio Protein and Glycerol align well with Indian consumers' need for effective hydration.	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium conditioners in the market.	Retail360
Competition	10	8	Facing strong competition from other established conditioner brands in India.	Kantar
Use-case Advantage	5	5	Addresses the specific needs of individuals with dry and rough hair in India.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Dove Dryness Care 1-Minute Conditioner is well-positioned in the Indian market with its effective hydration and competitive pricing.

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