Dot Key Strawberry Dew SPF 50 Sunscreen Stick with Hyaluronic Ceramide for Normal Skin - Broad Spectrum UVA/UVB Protection - Travel-Friendly 20g - Mess-Free Application

- The Dot Key Strawberry Dew SPF 50 Sunscreen Stick is a convenient on-the-go SPF 50 PA broad spectrum sunscreen that provides protection against UVA and UVB rays. The formula includes hyaluronic acid and ceramide to hydrate and support the skin barrier. It is designed for normal skin types and comes in a mess-free 20g stick.

- Key Features: - SPF 50 PA broad spectrum protection - Hyaluronic acid and ceramide for hydration and skin barrier support - Mess-free stick format for easy application - Suitable for normal skin types

- For whom: This sunscreen stick is ideal for individuals with normal skin looking for a convenient and effective way to protect their skin from sun damage.

- Pros: - Portable and mess-free stick format - Hydrating ingredients like hyaluronic acid - Broad spectrum SPF 50 protection - Supports the skin barrier with ceramide

- Cons: - May not be suitable for all skin types, particularly sensitive or oily skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with SPF 50, Hyaluronic Ceramide.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with positive reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for sun care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sun care sticks.	Euromonitor
Competition	10	8	Facing competition from established and new sun care brands.	Nielsen
Use-case Advantage	5	5	Convenient travel-friendly packaging for on-the-go use.	Retail360
Final Market Score	100	76/100 (3.80/5)	Innovative sun care stick with strong brand reputation, priced competitively in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—