Dot Key Retinol 02 Serum - Youthful Radiance - 30ml

0 reviews
Smart Rank ⓘ 63/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Reduce fine lines and wrinkles with 2% retinol complex and multi peptides
  • Boost collagen production and firm skin for youthful radiance
  • Hydrate and plump skin with niacinamide and hyaluronic acid
  • Ideal for combating signs of aging, improving skin texture, and suitable for beginners

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively priced anti-aging serum with effective ingredients for Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.3★ 111
Total / Avg 4.30★ 111
Consensus: 4.30★ from 111 total reviews
Rs.152.00 Rs.160.00
Best price from Amazon.in Amazon.in
Key Features
Category Face Serum
Key Ingredients 2% Retinol Complex, Niacinamide, Multi-Peptides, Hyaluronic Acid
Benefits Reduces Fine Lines & Wrinkles, Boosts Collagen, Firms Skin, Youthful Radiance
Suitable For Beginners, Various Skin Types
Volume 30ml
Price 599.00
Details


Key Features: - Contains 2% retinol complex to target fine lines and wrinkles - Infused with niacinamide and multi peptides to boost collagen production - Hyaluronic acid helps to hydrate and plump the skin - Firms and brightens the skin for a youthful radiance - Suitable for beginners to retinol products

For whom: This face serum is ideal for those looking to combat signs of aging such as fine lines, wrinkles, and loss of firmness. It is also suitable for those wanting to improve overall skin texture and radiance. Beginners to retinol products will find this serum gentle and effective.

Pros: - Contains a potent combination of anti-aging ingredients - Easy to incorporate into a skincare routine - Suitable for various skin types - Helps to improve skin texture and tone - Beginner-friendly formulation

Cons: - May cause mild irritation or dryness for those with sensitive skin - Results may vary for each individual's skin type and concerns

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Contains popular anti-aging ingredients suitable for Indian consumers. Vogue
Brand Strength 20 10 Established brand with positive reputation in skincare industry. Brandwatch
Category Momentum 20 15 Growing demand for anti-aging skincare products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar serums in the market. Forbes
Competition 10 6 Facing moderate competition from other established anti-aging serums. Harper's Bazaar
Use-case Advantage 5 5 Addresses common skin concerns of fine lines and wrinkles effectively. Elle
Final Market Score 100 66/100 (3.30/5) Competitively priced anti-aging serum with effective ingredients for Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Contains popular anti-aging ingredients suitable for Indian consumers.
    Sources: Vogue
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with positive reputation in skincare industry.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for anti-aging skincare products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar serums in the market.
    Sources: Forbes
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other established anti-aging serums.
    Sources: Harper's Bazaar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses common skin concerns of fine lines and wrinkles effectively.
    Sources: Elle
Summary
Competitively priced anti-aging serum with effective ingredients for Indian market.

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Where to Buy

Amazon India
₹999.00
2-4 days · ⭐ 4.2/5
Buy
Nykaa
₹1099.00
3-5 days · ⭐ 4.3/5
Buy
Sephora India
₹1199.00
N/A · ⭐ 4.4/5
-
Health & Glow
₹1049.00
N/A · ⭐ 4.0/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
999.00 2-4 days 4.2/5 Buy Now
Nykaa
1099.00 3-5 days 4.3/5 Buy Now
Sephora India
1199.00 N/A 4.4/5 -
Health & Glow
1049.00 N/A 4.0/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.152.00 Rs.160.00

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Best price
Rs.152.00 Rs.160.00