Dignity Mattey Disposable Underpads 60x90 cm 10 Pcs Pack - Pack of 3 (30 Pcs Total)

The Dignity Mattey Disposable Underpads are a convenient and comfortable option for managing incontinence. These underpads are large in size, measuring 60x90 cm, and come in a pack of 10.

Key Features: - Absorbent core to lock in moisture and prevent leaks - Soft topsheet for comfort - Waterproof backsheet to protect bedding and furniture - 60x90 cm size to provide ample coverage - Disposable for easy clean-up

For whom: These underpads are ideal for individuals with incontinence issues, whether due to age, illness, or disability. They provide a reliable way to protect bedding, mattresses, and furniture from leaks and spills.

Pros: - Absorbent and reliable - Large size for maximum coverage - Disposable for easy and hygienic use - Soft and comfortable for the user

Cons: - May need to be changed frequently for heavier incontinence - Not reusable, may lead to increased waste

Overall, the Dignity Mattey Disposable Underpads are a practical and effective solution for managing incontinence and protecting bedding and furniture from leaks.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and high absorbency meet consumer needs effectively.	Gartner
Brand Strength	20	10	Established brand reputation in the medical supplies sector.	Mintel
Category Momentum	20	15	Growing demand for disposable hygiene products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from local and international brands.	Mintel
Use-case Advantage	5	5	Provides convenience and comfort for bedridden patients and elderly.	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Well-positioned disposable underpad offering in a growing Indian market.

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