dhathri Hair Care Herbal Oil Coconut 100 ml Pack of 2

dhathri Hair Care Herbal Oil Coconut 100 ml Pack of 2

dhathri Hair Care Herbal Oil Coconut is a natural and Ayurvedic solution for hair care. It is made from pure coconut oil and a blend of traditional herbs that help nourish the hair and scalp.

Key Features: - Made from natural ingredients - Helps promote hair growth - Nourishes and strengthens hair follicles - Prevents hair fall and dandruff

This product is ideal for those who are looking for a natural and effective solution for hair care. It is suitable for all hair types and can be used by both men and women.

Pros: - Nourishes and strengthens hair - Helps promote hair growth - Prevents hair fall and dandruff Cons: - Strong herbal smell may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Coconut oil known for its nourishing properties, aligns with consumer preferences for herbal products	Vogue, Femina
Brand Strength	20	10	Dhathri is a well-known brand in the herbal hair care segment	Brand Equity, Business Standard
Category Momentum	20	15	Hair oils in high demand due to increased focus on hair care in India	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2, offering good value for money	The Economic Times, Livemint
Competition	10	6	Facing competition from both established and emerging herbal hair oil brands in the market	Business Today, CNBC
Use-case Advantage	5	5	Convenient pack size suitable for regular use, appealing to busy urban consumers	India Today
Final Market Score	100	66/100 (3.30/5)	Dhathri Hair Care Herbal Coconut Oil 100 ml - Pack of 2 offers a well-rounded option in the competitive Indian herbal hair oil market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—