Dhathri Daily Hair Oil 90 ml Pack of 2

Dhathri Daily Hair Oil 90 ml Pack of 2

Dhathri Daily Hair Oil is a natural Ayurvedic solution for promoting hair growth and maintaining healthy hair.

Key Features:
- Contains potent herbs like Amla, Bhringraj, and Neem
- Nourishes the scalp and strengthens hair roots
- Reduces hair fall and prevents premature graying

For whom:
This hair oil is suitable for all hair types and can be used by both men and women who want to improve the health and appearance of their hair.

Pros:
- Made with natural ingredients
- Helps in promoting hair growth
- Pleasant fragrance

Cons:
- May not show immediate results
- Some users may find the consistency of the oil to be too greasy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential oils known for promoting strong and healthy hair growth.	Beauty Insider
Brand Strength	20	10	Established brand with loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a set of 2 bottles, appealing to budget-conscious consumers.	Retail Today
Competition	10	6	Facing competition from both established and emerging brands offering similar natural hair oil products.	Business Standard
Use-case Advantage	5	5	Specifically formulated for daily use, catering to consumers seeking regular hair care solutions.	Vogue
Final Market Score	100	66/100 (3.30/5)	Dhathri Daily Hair Oil 90 ml Set of 2 is well-positioned in the Indian market for natural hair care solutions.

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