Dexolac Follow Up Stage 2 Infant Formula Milk Powder for Babies 6-12 Months with 36 Vital Nutrients, 400g BIB Pack

Key Features: - Contains 36 vital nutrients essential for the growth and development of babies aged 6 to 12 months - Specifically designed to support the nutritional needs of growing infants - Easy to digest and gentle on baby's stomach - Comes in a convenient BIB pack for easy storage and scooping

For whom: - Recommended for babies aged 6 to 12 months who are transitioning to solid foods - Suitable for infants who may have difficulty digesting regular formula milk

Pros: - Rich in essential nutrients for healthy growth and development - Easy to prepare and feed to babies - Convenient packaging for storage and on-the-go feeding

Cons: - May be more expensive than other infant formula options - Some babies may not tolerate all ingredients well and may experience digestive issues

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers a comprehensive set of 36 vital nutrients for infant growth and development.	FSSAI
Brand Strength	20	10	Established brand with good reputation among Indian parents.	Brand Equity
Category Momentum	20	15	Growing demand for infant nutrition products in Indian market.	Euromonitor
Price Positioning	20	8	Competitively priced compared to similar infant formula products in India.	Retail360
Competition	10	10	Facing strong competition from other established infant formula brands in India.	MarketWatch
Use-case Advantage	5	4	Tailored for infants aged 6-12 months, meeting specific nutritional needs.	Parenting Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned infant formula with strong brand and competitive pricing.

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