Dettol Laundry Cleanser Sensitive 1.5L Liquid - Hypoallergenic Laundry Care

Dettol Laundry Cleanser Sensitive is a liquid laundry disinfectant that is specifically designed for sensitive skin. It is dermatologically tested and proven to kill 99.9% of bacteria, including E. Coli and Salmonella, leaving your clothes clean and fresh.
Key features of Dettol Laundry Cleanser Sensitive include its gentle formula that is free from harsh chemicals and dyes, its ability to be used in both standard and high-efficiency washing machines, and its pleasant, non-irritating fragrance that is suitable for sensitive skin.
This product is perfect for individuals with sensitive skin or allergies, as it effectively kills bacteria without causing irritation or discomfort. It can be used on a wide range of fabrics, including baby clothes, bedding, and towels.
Pros of Dettol Laundry Cleanser Sensitive include its strong disinfecting power, its gentle formula that is safe for sensitive skin, and its ability to remove tough stains and odors. It is also easy to use - simply add it to your laundry load along with your regular detergent.
Cons of this product may include its slightly higher price point compared to regular laundry detergents, and the fact that it may not be as widely available in all stores. However, many users find that the benefits of using Dettol Laundry Cleanser Sensitive far outweigh any potential drawbacks.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product's hypoallergenic formula meets the needs of consumers seeking gentle laundry care solutions.	Euromonitor
Brand Strength	20	18	Dettol is a trusted brand in India known for quality and reliability in hygiene products.	Brandwatch
Category Momentum	20	15	Growing demand for hypoallergenic laundry care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money.	GfK
Competition	10	8	Facing competition from other established brands offering similar hypoallergenic laundry care products in India.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of individuals with sensitive skin or allergies, providing a unique solution in the market.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dettol Laundry Cleanser Sensitive 1.5L Liquid holds a strong position in the growing Indian market for hypoallergenic laundry care products.

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