Dermafique Aqua Surge Summer Body Lotion with UV Protection and Vitamin E - 300ml

Key Features: - Provides protection against UV damage - Contains 10x Vitamin E for nourishment - Infused with glycerine and shea butter for hydration - Repairs skin cell damage - Dermatologist tested on Indian skin

For whom: Ideal for individuals looking for a body lotion that not only hydrates the skin but also protects it from the harsh effects of the sun. Suitable for all skin types, especially those exposed to the sun frequently.

Pros: - Lightweight formula - Non-greasy - Provides long-lasting hydration - Helps repair and protect skin from damage

Cons: - May not be suitable for individuals with sensitive skin - Slightly higher price point than some other body lotions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers UV protection and Vitamin E, aligning with consumer preferences.	GfK, Nielsen
Brand Strength	20	18	Dermafique known for quality skincare products in India.	Brandwatch, Kantar
Category Momentum	20	15	Growing demand for UV protection products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	IRI, Retail360
Competition	10	8	Facing competition from established and emerging brands in the segment.	Euromonitor, Mintel
Use-case Advantage	5	5	Suitable for summer use, addressing seasonal skincare needs.	Spins, IRI
Final Market Score	100	76/100 (3.80/5)	Dermafique Aqua Surge Summer Body Lotion positioned well in the Indian UV protection skincare market.

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