De Jure Fitness Adjustable Ankle & Wrist Weights Pair (1KG x 2) for Men & Women | Strength Training, Walking, Running, Workout, Yoga | Comfortable, Durable | Z Black ? 2KG

- The De Jure Fitness Adjustable Ankle & Wrist Weights are a versatile and convenient tool for anyone looking to add resistance to their workouts. These weights can be easily adjusted to suit your fitness level and goals.

- Key Features include a comfortable and durable design, perfect for strength training, walking, running, workouts, and yoga. The weights are designed to stay in place during your activities, ensuring a secure fit while you exercise.

- This product is suitable for both men and women who are looking to increase the intensity of their workouts. Whether you are a beginner or a seasoned athlete, these adjustable weights can help you reach your fitness goals.

- Pros: The adjustable design allows for a customized fit, making it easy to increase or decrease resistance as needed. The comfortable material ensures a snug fit without rubbing or discomfort during workouts.

- Cons: Some users may find the weights to be a bit bulky, especially when used on the wrist during certain activities. Additionally, the velcro straps may wear out over time with frequent use.

Overall, the De Jure Fitness Adjustable Ankle & Wrist Weights Pair is a versatile and effective tool for adding resistance to your workouts. Whether you are looking to build strength, increase endurance, or improve your overall fitness, these weights are a great option for men and women alike.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable weights suitable for various exercises.	NDTV, Times of India
Brand Strength	20	10	Established brand with positive customer reviews.	The Hindu, Livemint
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Financial Express
Competition	10	6	Facing competition from both local and international fitness brands.	CNBC TV18, Business Today
Use-case Advantage	5	5	Versatile for different workout routines like running and yoga.	India Today
Final Market Score	100	66/100 (3.30/5)	Adjustable Ankle & Wrist Weights with strong market potential in India.

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