De Fabulous Reviver Hair Repair Conditioner 250ml Sulphate Free pH Balanced All Hair Types

De Fabulous Reviver Hair Repair Conditioner 250ml Sulphate Free pH Balanced All Hair Types

De Fabulous Reviver Hair Repair Conditioner is a premium hair care product designed to repair and nourish damaged hair. Its unique formula is sulphate-free and pH balanced, making it suitable for all hair types.

Key Features:
- Repairs and strengthens damaged hair
- Nourishes and moisturizes for soft, shiny hair
- Sulphate-free formula
- pH balanced for all hair types
For whom:
De Fabulous Reviver Hair Repair Conditioner is ideal for anyone with damaged or dry hair looking to restore and revitalize their locks. Whether you have chemically-treated hair, heat-damaged hair, or just want to improve the overall health of your hair, this conditioner is perfect for you.

Pros:
- Effectively repairs and strengthens damaged hair
- Leaves hair soft, shiny, and manageable
- Suitable for all hair types
- Sulphate-free formula is gentle on hair and scalp
Cons:
- Some users may find the price to be on the higher side compared to other conditioners
- May not provide enough hydration for extremely dry hair types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free and pH balanced formulation aligns with current consumer preferences in India.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair repair conditioners in India.	AC Nielsen
Competition	10	8	Facing moderate competition from other established premium hair care brands in India.	Kantar
Use-case Advantage	5	5	Suitable for all hair types, addressing a wide consumer base in India.	Retail360
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position De Fabulous Reviver well in the Indian premium conditioner market.

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