Dabur Vatika Long Black Shampoo with Amla and Bhringhraj - 640ml - Paraben-Free Formula for Shiny, Long Black Hair - Gentle Cleansing, Conditioning, and Nourishment

Key Features: - Contains natural ingredients like Amla and Bhringraj - No added parabens - Provides gentle cleansing, conditioning, and nourishment to hair - Specifically designed to enhance shine and maintain long black hair color

For whom: Ideal for those with long black hair looking to maintain shine and color, while also nourishing and conditioning their hair.

Pros: - Natural ingredients - Paraben-free formula - Gentle yet effective cleansing - Enhances shine and color for long black hair

Cons: - May not be suitable for those with sensitive skin or allergies to certain botanical ingredients - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The inclusion of Amla and Bhringhraj caters to the Indian consumer's preference for herbal ingredients in hair care products.	Nielsen
Brand Strength	20	18	Dabur Vatika is a trusted brand with a strong presence in the Indian hair care market.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing moderate competition from other established herbal hair care brands in India.	IRI
Use-case Advantage	5	5	Addresses the specific need for long and black hair maintenance in Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient fit position Dabur Vatika Long Black Shampoo well in the growing Indian herbal hair care segment.

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