Dabur Vatika Imported Almond Enriched Hair Oil For Softness Shine Hair Oil 200 Ml

Dabur Vatika Imported Almond Enriched Hair Oil For Softness Shine Hair Oil 200 Ml

Key Features: - Enriched with almond oil for softness and shine - Imported formula for superior quality - Nourishes and strengthens hair from root to tip - Lightweight formula for easy absorption - Pleasant fragrance leaves hair smelling fresh

For whom: Ideal for individuals looking to improve the texture and appearance of their hair. Suitable for all hair types.

Pros: - Leaves hair feeling soft and silky - Adds a healthy shine to dull hair - Strengthens and nourishes hair follicles - Lightweight formula doesn't leave hair feeling greasy - Pleasant fragrance lingers in hair for hours

Cons: - May not be suitable for those with nut allergies - Slightly more expensive than other hair oils on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond enriched formula aligns with consumer preference for natural ingredients.	Nielsen
Brand Strength	20	15	Dabur is a well-established brand in India known for quality hair care products.	Euromonitor
Category Momentum	20	10	Growing demand for hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar imported hair oils in the market.	GfK
Competition	10	6	Facing competition from both local and international hair oil brands in India.	IRI
Use-case Advantage	5	5	Addresses the need for softness and shine in hair care routines.	Kantar
Final Market Score	100	66/100 (3.30/5)	Dabur Vatika Almond Enriched Hair Oil holds a strong position in the competitive Indian hair oil market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—