Dabur Red Toothpaste 250g x 3 Special Edition Pack - Fluoride-Free with 13 Potent Ayurvedic Herbs for Bad Breath Treatment, Cavity Protection, and Plaque Removal - Promotes Whole Mouth Health

Dabur Red Toothpaste is a fluoride-free toothpaste that comes in a special edition pack containing three 250g tubes. It is specially formulated to help in the treatment of bad breath, provide cavity protection, and aid in plaque removal, promoting overall mouth health.

Key features of this toothpaste include the power of 13 potent Ayurvedic herbs, which are known for their oral care benefits. These herbs work together to ensure effective cleansing and protection for your teeth and gums.

This toothpaste is suitable for anyone looking for a natural and Ayurvedic approach to oral care. It is especially beneficial for those who are sensitive to fluoride or prefer fluoride-free products.

Pros: - Helps in bad breath treatment - Provides cavity protection - Promotes plaque removal - Contains 13 potent Ayurvedic herbs for overall oral health Cons: - Some users may prefer a fluoride-containing toothpaste for extra protection against cavities.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with 13 Ayurvedic herbs for holistic oral health benefits.	Hindu Business Line, Financial Express
Brand Strength	20	10	Established brand with trust in Ayurvedic products.	Economic Times, Livemint
Category Momentum	20	15	Growing demand for Ayurvedic oral care products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a value pack offering.	Business Today, CNBC TV18
Competition	10	6	Facing competition from other Ayurvedic toothpaste brands in the market.	India Today, NDTV
Use-case Advantage	5	5	Addresses key oral health concerns like bad breath and cavity protection effectively.	The Hindu
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive pricing and unique Ayurvedic formulation.

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