Dabur Almond Hair Oil with Almonds Vitamin E and Soya Protein 100 ml 50 ml free

Dabur Almond Hair Oil with Almonds Vitamin E and Soya Protein 100 ml 50 ml free

Dabur Almond Hair Oil is a nourishing hair oil enriched with the goodness of Almond, Vitamin E, and Soya Protein. It helps in nourishing and strengthening the hair from root to tip, leaving it soft, smooth, and shiny.

Key Features:
- Enriched with Almond, Vitamin E, and Soya Protein
- Nourishes and strengthens hair
- Leaves hair soft, smooth, and shiny
- Suitable for all hair types

For whom:
This hair oil is suitable for anyone looking to improve the health and appearance of their hair. It is especially beneficial for those with dry, damaged, or brittle hair.

Pros:
- Nourishes hair from root to tip
- Contains natural ingredients
- Leaves hair soft and shiny

Cons:
- Some may find the scent overpowering
- May feel greasy if applied in excess

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Almond, Vitamin E, and Soya Protein align with current consumer preferences for nourishing hair oils.	Euromonitor
Brand Strength	20	18	Dabur's strong brand reputation and trust in hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the value offered compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from both established and emerging brands in the hair oil segment.	AC Nielsen
Use-case Advantage	5	5	Addresses multiple hair concerns in one product, offering convenience to consumers.	IndiaRetailing
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering with competitive pricing in growing natural hair care segment.

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