Cureskin Gentle Brightening Face Wash with Lactic Acid AHA Foam 100 ml - Men and Women

Cureskin Gentle Cleanse Brightening Face Wash is a gentle yet effective cleanser formulated with Lactic Acid AHA to exfoliate and brighten the skin. It is suitable for both women and men and comes in a 100 ml pack.

Key features of this face wash include its ability to deeply cleanse the skin, unclog pores, and remove dead skin cells. The Lactic Acid AHA helps to brighten and even out skin tone, leaving the skin looking radiant and refreshed.

This face wash is suitable for anyone looking to improve their skin's texture and brightness. It is especially beneficial for those with dull or uneven skin tone, as well as those with acne-prone skin.

Pros of this face wash include its gentle formulation that is suitable for daily use, as well as its ability to effectively exfoliate and brighten the skin. It is also free from harsh chemicals and is suitable for all skin types.

Cons of this face wash may include potential sensitivity to Lactic Acid AHA for those with very sensitive skin. It is always recommended to do a patch test before using any new skincare product to avoid any adverse reactions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Contains lactic acid and AHA suitable for brightening skin.	CosmeticsDesign
Brand Strength	20	10	Established brand with good reputation in skincare.	Brandwatch
Category Momentum	20	15	Growing demand for brightening face wash in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar brightening face washes.	Euromonitor
Competition	10	10	Facing moderate competition from other brightening face wash brands.	Statista
Use-case Advantage	5	5	Suitable for both men and women, catering to a wider audience.	Gartner
Final Market Score	100	66/100 (3.30/5)	Competitively positioned brightening face wash suitable for both men and women.

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