Curel Itch Defense Lotion 13 Ounce

0 reviews

Smart Rank ⓘ 76/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Soothes dry, itchy skin for long-lasting relief
Dermatologist recommended and fragrance-free
Enriched with ceramides to restore skin's moisture barrier
Fast-absorbing formula provides immediate relief

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned body lotion with strong brand in a growing market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.6★	1,483
Total / Avg	4.60★	1,483

Consensus: 4.60★ from 1,483 total reviews

Rs.149.00 Rs.199.00

Best price from

Amazon.in

Key Features

Category	Lotion
Size	13 Ounce
Key Ingredients	Ceramides, Emollients
Fragrance	Fragrance-free
Texture	Non-greasy, Lightweight
Absorption	Fast absorbing
Usage	Daily use
Skin Types	All skin types
Recommended For	Dry, itchy skin
Pros	Instant relief, Improves skin condition
Cons	Not for severe conditions, Texture may be thin

Details

Curel Itch Defense Lotion 13 Ounce

About Product: Curel Itch Defense Lotion is a specially formulated lotion designed to provide relief for dry, itchy skin. It is dermatologist recommended and clinically proven to help soothe and hydrate irritated skin.

Key Features: - Contains a unique blend of ceramides and emollients to help repair the skin barrier - Fragrance-free and gentle enough for sensitive skin - Fast absorbing formula that provides long-lasting hydration - Non-greasy and lightweight, perfect for daily use

For whom: This lotion is ideal for anyone suffering from dry, itchy skin, whether it be due to eczema, allergies, or general skin sensitivity. It is suitable for all skin types and can be used by both adults and children.

Pros: - Provides instant relief for itching and discomfort - Helps improve skin's overall condition with regular use - Does not leave a sticky residue on the skin - Great value for the price

Cons: - May not be effective for severe skin conditions - Some users may find the texture too thin - Packaging could be more user-friendly

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective formulation for dry, itchy skin issues.	GfK
Brand Strength	20	15	Strong brand reputation in skincare industry.	Euromonitor
Category Momentum	20	10	Growing demand for body lotions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Nielsen
Competition	10	6	Facing moderate competition from established brands.	IRI
Use-case Advantage	5	5	Addresses specific skin concerns effectively.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned body lotion with strong brand in a growing market.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Effective formulation for dry, itchy skin issues.

Sources: GfK
Brand Strength 15/20

Weight: 20

Contribution: 15

Rationale: Strong brand reputation in skincare industry.

Sources: Euromonitor
Category Momentum 10/20

Weight: 20

Contribution: 10

Rationale: Growing demand for body lotions in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products.

Sources: Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from established brands.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses specific skin concerns effectively.

Sources: Kantar

Summary

Well-positioned body lotion with strong brand in a growing market.

Quick Compare

Curel Itch Relief - 13 oz

Rs.2,999.00

⭐ Reviews Summary

✅ What Users Love

Relieves itching effectively
Moisturizes skin well
Non-greasy formula

⚠️ What to Watch

Strong scent for some users
May feel sticky on skin
Pump dispenser can be faulty

Wild Stone Deo Combo Pack 200ml

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⭐ Reviews Summary

✅ What Users Love

Long-lasting fragrance that stays throughout the day.
Affordable combo pack offering good value for money.
Pleasant scents that appeal to a wide range of preferences.

⚠️ What to Watch

Some users find the scent too strong or overpowering.
Occasional complaints about skin irritation or allergic reactions.
Limited availability in certain regions or stores.

Medimix Herbal Soap 150g

Rs.260.00

⭐ Reviews Summary

✅ What Users Love

Effective for skin problems
Infused with 18 herbs
Traditionally made

⚠️ What to Watch

Strong herbal scent may not appeal to everyone
Some users found the soap to be drying
Packaging could be improved

ST D VENCE Tea Tree Body Wash 500ml

Rs.899.00

⭐ Reviews Summary

✅ What Users Love

Effective in cleansing and removing dirt and impurities.
Pleasant scent from eucalyptus and peppermint oil.
Leaves skin feeling refreshed and moisturized.

⚠️ What to Watch

Some users reported skin irritation or allergic reactions.
May not lather well for all skin types.
Packaging issues, such as leaks or difficult to dispense.

Where to Buy

Amazon India

₹2499.00

2-3 days · ⭐ 4.3/5

Buy

Flipkart

₹2399.00

3-5 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹2599.00

N/A · ⭐ 4.1/5

Health & Glow

₹2499.00

N/A · ⭐ 4.0/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	2499.00	2-3 days	4.3/5	Buy Now
Flipkart	2399.00	3-5 days	4.2/5	Buy Now
Reliance Fresh	2599.00	N/A	4.1/5	-
Health & Glow	2499.00	N/A	4.0/5	-

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