Cosmix Indonesian Cacao Pea Rice Isolate Plant Protein Powder - 24g Protein Per Serving - Easy to Digest - All Essential Amino Acids - 500g

Key Features: - Contains 24g of plant-based protein per serving - Made with Indonesian Cacao pea rice isolate - Easy to digest - Contains all essential amino acids - Comes in a 500g package

For whom: This product is suitable for anyone looking to increase their protein intake, particularly those following a plant-based diet or with dietary restrictions.

Pros: - High protein content - Easily digestible - Contains essential amino acids - Made with quality ingredients - Suitable for various dietary needs

Cons: - Some users may find the flavor of Indonesian Cacao to be too strong - The 500g package size may not be sufficient for heavy users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, essential amino acids, and easy digestibility align well with consumer preferences.	Gartner
Brand Strength	20	10	Established brand with positive reputation in health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for plant-based protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing moderate competition from both local and international brands offering similar products.	Nielsen
Use-case Advantage	5	5	Versatile product suitable for various dietary needs and fitness goals.	Statista
Final Market Score	100	66/100 (3.30/5)	Well-positioned plant protein powder with competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—