Cosco Ankle Weights, 1 kg x 2 (28058)

Cosco Ankle Weights are designed to help increase the intensity of your workouts by adding resistance to your lower body exercises. Each weight weighs 1 kg, so you can adjust the amount of resistance based on your fitness level.

Key Features:
- Each ankle weight weighs 1 kg, totaling 2 kg for the pair
- Adjustable straps for a secure and comfortable fit
- Versatile for a variety of lower body exercises
- Helps to increase strength and endurance

For whom:
These ankle weights are suitable for anyone looking to add resistance to their lower body workouts, whether you are a beginner or an advanced fitness enthusiast. They can be used for activities such as walking, jogging, aerobics, and more.

Pros:
- Easy to adjust with the adjustable straps
- Comfortable to wear during workouts
- Helps to tone and strengthen leg muscles
- Compact and easy to store

Cons:
- Might feel bulky for some users
- Limited weight options for advanced users
- May not be suitable for those with certain injuries or health conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Ankle weights are popular for enhancing workout intensity.	Livemint
Brand Strength	20	10	Cosco is a well-known brand in the Indian fitness market.	Business Standard
Category Momentum	20	15	Growing demand for home fitness equipment in India.	Mint, Economic Times
Price Positioning	20	10	Competitively priced compared to similar products in the market.	The Hindu
Competition	10	6	Facing competition from local and international fitness brands.	NDTV
Use-case Advantage	5	5	Provides targeted resistance for leg workouts.	India Today
Final Market Score	100	66/100 (3.30/5)	Cosco Ankle Weights offer a balanced mix of quality and affordability in the Indian fitness market.

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