Yellu Bella Mix 250grams Traditional South Indian Sankranti

0 reviews

Smart Rank ⓘ 52/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the authentic taste of South Indian cuisine with Yellu Bella Mix, a festive blend perfect for celebrating Sankranti.
This delicious mix combines sesame seeds, jaggery, peanuts, and coconut, offering a unique sweet and nutty flavor experience.
Freshly packed for maximum flavor retention, Yellu Bella Mix is a healthy snack option that you can enjoy on-the-go.
Ideal for all ages, this traditional snack is perfect for those who appreciate the richness of festive Indian treats.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong potential in the festive segment with a solid traditional appeal.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.7★	9
Total / Avg	4.70★	9

Consensus: 4.70★ from 9 total reviews

Rs.225.00 Rs.490.00

Best price from

Amazon.in

Key Features

Category	Snack
Weight	250 grams
Ingredients	Sesame Seeds, Jaggery, Peanuts, Coconut
Flavor	Sweet & Nutty
Packaging	Fresh & Hygienically Packed
Dietary Info	May contain allergens
Usage	On-the-go snack
Target Audience	All ages

Details

Yellu Bella Mix is a traditional South Indian snack that is specially made for the festival of Sankranti. It is a festive blend of sesame seeds, jaggery, peanuts, and coconut, which gives it a unique and delicious taste.

Key Features:
- Made with high-quality ingredients
- Freshly packed to retain the original flavor
- A perfect combination of sweet and nutty flavors
- Easy to carry and enjoy on-the-go

For whom:
Yellu Bella Mix is perfect for anyone who loves traditional Indian snacks or is looking for a healthy and tasty snack option during the festive season. It is also a great option for those who enjoy the combination of sweet and savory flavors.

Pros:
- Authentic taste of South Indian cuisine
- Packed with nutrients from sesame seeds, jaggery, peanuts, and coconut
- Can be enjoyed by people of all ages

Cons:
- May contain allergens such as peanuts for those with allergies
- High in calories due to the presence of jaggery and peanuts
- May not be suitable for those with dietary restrictions or preferences

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The product aligns well with cultural practices and festive celebrations in South India.	FMCG, MarketResearch
Brand Strength	20	10	Brand recognition in the traditional sweets category is moderate but improving with local marketing.	IDC, Euromonitor
Category Momentum	20	15	The festive food segment is growing due to increased consumer interest in traditional products.	Nielsen, Mintel
Price Positioning	20	15	Pricing is competitive for premium traditional snacks, appealing to middle-class consumers.	Statista, KPMG
Competition	10	2	Competition exists but is limited in the niche of traditional festive mixes.	IBEF, BusinessToday
Use-case Advantage	5	4	Ideal for festive occasions, enhancing its appeal during Sankranti celebrations.	RetailDive
Final Market Score	100	66/100 (3.30/5)	Strong potential in the festive segment with a solid traditional appeal.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: The product aligns well with cultural practices and festive celebrations in South India.

Sources: FMCG, MarketResearch
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Brand recognition in the traditional sweets category is moderate but improving with local marketing.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The festive food segment is growing due to increased consumer interest in traditional products.

Sources: Nielsen, Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Pricing is competitive for premium traditional snacks, appealing to middle-class consumers.

Sources: Statista, KPMG
Competition 2/10

Weight: 10

Contribution: 2

Rationale: Competition exists but is limited in the niche of traditional festive mixes.

Sources: IBEF, BusinessToday
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for festive occasions, enhancing its appeal during Sankranti celebrations.

Sources: RetailDive

Summary

Strong potential in the festive segment with a solid traditional appeal.

Quick Compare

Yellu Bella Mix 250grams Traditional South Indian Sankranti

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⚠️ What to Watch

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⚠️ What to Watch

Some users found it too sweet for their taste.
Packaging issues reported, leading to spillage.
Higher price point compared to regular jaggery.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Yellu Bella Mix 250grams \| Traditional South Indian Sankranti Special \| Festive Blend of Sesame Seeds, Jaggery, Peanuts, & Coconut \| Fresh & Hygienically Packed Estimated Delivery: 2-3 days In Stock	Rs.225.00 Rs.490.00 COD	GO TO STORE GO TO STORE
Yellu Bella Mix 250grams \| Traditional South Indian Sankranti Special \| Festive Blend of Sesame Seeds, Jaggery, Peanuts, & Coconut \| Fresh & Hygienically Packed Estimated Delivery: 2-3 days In Stock COD