Yellu Bella Mix 250grams Traditional South Indian Sankranti

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Yellu Bella Mix 250grams Traditional South Indian Sankranti
Smart Rank ⓘ 52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong potential in the festive segment with a solid traditional appeal.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.7★ 9
Total / Avg 4.70★ 9
Consensus: 4.70★ from 9 total reviews
Rs.225.00 Rs.490.00
Best price from Amazon.in Amazon.in
Key Features
Category Snack
Weight 250 grams
Ingredients Sesame Seeds, Jaggery, Peanuts, Coconut
Flavor Sweet & Nutty
Packaging Fresh & Hygienically Packed
Dietary Info May contain allergens
Usage On-the-go snack
Target Audience All ages
Details
Yellu Bella Mix is a traditional South Indian snack that is specially made for the festival of Sankranti. It is a festive blend of sesame seeds, jaggery, peanuts, and coconut, which gives it a unique and delicious taste.

Key Features:
- Made with high-quality ingredients
- Freshly packed to retain the original flavor
- A perfect combination of sweet and nutty flavors
- Easy to carry and enjoy on-the-go

For whom:
Yellu Bella Mix is perfect for anyone who loves traditional Indian snacks or is looking for a healthy and tasty snack option during the festive season. It is also a great option for those who enjoy the combination of sweet and savory flavors.

Pros:
- Authentic taste of South Indian cuisine
- Packed with nutrients from sesame seeds, jaggery, peanuts, and coconut
- Can be enjoyed by people of all ages

Cons:
- May contain allergens such as peanuts for those with allergies
- High in calories due to the presence of jaggery and peanuts
- May not be suitable for those with dietary restrictions or preferences

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product aligns well with cultural practices and festive celebrations in South India. FMCG, MarketResearch
Brand Strength 20 10 Brand recognition in the traditional sweets category is moderate but improving with local marketing. IDC, Euromonitor
Category Momentum 20 15 The festive food segment is growing due to increased consumer interest in traditional products. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive for premium traditional snacks, appealing to middle-class consumers. Statista, KPMG
Competition 10 2 Competition exists but is limited in the niche of traditional festive mixes. IBEF, BusinessToday
Use-case Advantage 5 4 Ideal for festive occasions, enhancing its appeal during Sankranti celebrations. RetailDive
Final Market Score 100 66/100 (3.30/5) Strong potential in the festive segment with a solid traditional appeal.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product aligns well with cultural practices and festive celebrations in South India.
    Sources: FMCG, MarketResearch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Brand recognition in the traditional sweets category is moderate but improving with local marketing.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The festive food segment is growing due to increased consumer interest in traditional products.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive for premium traditional snacks, appealing to middle-class consumers.
    Sources: Statista, KPMG
  • Competition 2/10
    Weight: 10
    Contribution: 2
    Rationale: Competition exists but is limited in the niche of traditional festive mixes.
    Sources: IBEF, BusinessToday
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for festive occasions, enhancing its appeal during Sankranti celebrations.
    Sources: RetailDive
Summary
Strong potential in the festive segment with a solid traditional appeal.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.225.00 Rs.490.00

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Yellu Bella Mix 250grams | Traditional South Indian Sankranti Special | Festive Blend of Sesame Seeds, Jaggery, Peanuts, & Coconut | Fresh & Hygienically Packed

Estimated Delivery: 2-3 days
In Stock COD

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Rs.225.00 Rs.490.00