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Surasa SweetPro 100 sachets Worlds first Thaumatin based sw

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Surasa SweetPro 100 sachets Worlds first Thaumatin based sw
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Experience the world's first Thaumatin-based sweetener with Surasa SweetPro, offering a natural, zero-calorie alternative to sugar.
  • Ideal for weight watchers and diabetics, this sweetener won't spike blood sugar levels, making it a safe choice for your diet.
  • Conveniently packaged in 100 individual sachets, Surasa SweetPro is perfect for on-the-go sweetness without the calories.
  • Enjoy the intense sweetness of a natural protein derived from the Thaumatococcus daniellii plant, guilt-free and delicious.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Surasa SweetPro offers unique benefits but faces challenges in brand recognition and competition.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 11
Total / Avg 4.50★ 11
Consensus: 4.50★ from 11 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Natural sweetener with zero calories
  • Diabetic-friendly alternative to sugar
  • Convenient sachet packaging for easy use

⚠️ What to Watch

  • Some users report a slight aftertaste
  • Higher price compared to traditional sweeteners
  • Limited availability in some regions
Rs.425.00 Rs.425.00
Best price from Amazon.in Amazon.in
Key Features
Category Sweetener
Type Thaumatin-based
Calories Zero
Protein-based Yes
Diabetic Friendly Yes
Sachets 100
Convenience On-the-go use
Natural Yes
Details


Surasa SweetPro is a revolutionary sweetener that is the world's first to be based on Thaumatin. Thaumatin is a natural protein that comes from the Thaumatococcus daniellii plant and is known for its intense sweetness. This sweetener contains zero calories, making it a perfect alternative to sugar for those looking to reduce their calorie intake.

For those who are looking for a natural and healthy sweetener option, Surasa SweetPro is the ideal choice. It is particularly suitable for individuals who are watching their weight or are diabetic, as it does not spike blood sugar levels. With 100 sachets in each pack, it is convenient to carry around and use wherever you go.

Key Features: - World's first Thaumatin-based sweetener - Zero calories - Protein-based sweetener - Diabetic friendly - Convenient individual sachets for on-the-go use

Pros: - Natural sweetener derived from a plant protein - Does not spike blood sugar levels - Zero calories for those looking to reduce calorie intake - Convenient packaging for easy use on-the-go

Cons: - Some may find the taste different from traditional sweeteners - May not be as readily available in all stores as other sweeteners

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Thaumatin's unique benefits align well with health trends, appealing to health-conscious consumers. Frost, MarketWatch
Brand Strength 20 10 Surasa is a new entrant, lacking strong brand recognition compared to established players. IDC, Euromonitor
Category Momentum 20 15 The demand for healthy sweeteners is growing rapidly in India, especially among diabetics. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but higher than traditional sweeteners, limiting mass appeal. Statista, IBEF
Competition 10 7 Strong competition from established sweetener brands makes market penetration challenging. Mintel, Nielsen
Use-case Advantage 5 4 Ideal for baking and cooking, but limited awareness of its versatility among consumers. FoodNavigator, BusinessToday
Final Market Score 100 66/100 (3.30/5) Surasa SweetPro offers unique benefits but faces challenges in brand recognition and competition.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Thaumatin's unique benefits align well with health trends, appealing to health-conscious consumers.
    Sources: Frost, MarketWatch
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Surasa is a new entrant, lacking strong brand recognition compared to established players.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for healthy sweeteners is growing rapidly in India, especially among diabetics.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but higher than traditional sweeteners, limiting mass appeal.
    Sources: Statista, IBEF
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established sweetener brands makes market penetration challenging.
    Sources: Mintel, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for baking and cooking, but limited awareness of its versatility among consumers.
    Sources: FoodNavigator, BusinessToday
Summary
Surasa SweetPro offers unique benefits but faces challenges in brand recognition and competition.

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Price Comparison

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Amazon.in More Detail

Rs.425.00 Rs.425.00

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Surasa SweetPro, 100 sachets | World's first Thaumatin-based sweetener | Zero Calories | Protein-based sweetener | Diabetic Friendly

Estimated Delivery: 2-3 days
In Stock COD

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Rs.425.00 Rs.425.00