Surasa SweetPro, 100 sachets | World's first Thaumatin-based sweetener | Zero Calories | Protein-based sweetener | Diabetic Friendly

0 reviews

Smart Rank ⓘ 53/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Experience the world's first Thaumatin-based sweetener with Surasa SweetPro, offering a natural, zero-calorie alternative to sugar.
Ideal for weight watchers and diabetics, this sweetener won't spike blood sugar levels, making it a safe choice for your diet.
Conveniently packaged in 100 individual sachets, Surasa SweetPro is perfect for on-the-go sweetness without the calories.
Enjoy the intense sweetness of a natural protein derived from the Thaumatococcus daniellii plant, guilt-free and delicious.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Surasa SweetPro offers unique benefits but faces challenges in brand recognition and competition.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.5★	11
Total / Avg	4.50★	11

Consensus: 4.50★ from 11 total reviews

Rs.425.00 Rs.425.00

Best price from

Amazon.in

Key Features

Category	Sweetener
Type	Thaumatin-based
Calories	Zero
Protein-based	Yes
Diabetic Friendly	Yes
Sachets	100
Convenience	On-the-go use
Natural	Yes

Details

Surasa SweetPro is a revolutionary sweetener that is the world's first to be based on Thaumatin. Thaumatin is a natural protein that comes from the Thaumatococcus daniellii plant and is known for its intense sweetness. This sweetener contains zero calories, making it a perfect alternative to sugar for those looking to reduce their calorie intake.

For those who are looking for a natural and healthy sweetener option, Surasa SweetPro is the ideal choice. It is particularly suitable for individuals who are watching their weight or are diabetic, as it does not spike blood sugar levels. With 100 sachets in each pack, it is convenient to carry around and use wherever you go.

Key Features: - World's first Thaumatin-based sweetener - Zero calories - Protein-based sweetener - Diabetic friendly - Convenient individual sachets for on-the-go use

Pros: - Natural sweetener derived from a plant protein - Does not spike blood sugar levels - Zero calories for those looking to reduce calorie intake - Convenient packaging for easy use on-the-go

Cons: - Some may find the taste different from traditional sweeteners - May not be as readily available in all stores as other sweeteners

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Thaumatin's unique benefits align well with health trends, appealing to health-conscious consumers.	Frost, MarketWatch
Brand Strength	20	10	Surasa is a new entrant, lacking strong brand recognition compared to established players.	IDC, Euromonitor
Category Momentum	20	15	The demand for healthy sweeteners is growing rapidly in India, especially among diabetics.	Nielsen, Mintel
Price Positioning	20	10	Pricing is competitive but higher than traditional sweeteners, limiting mass appeal.	Statista, IBEF
Competition	10	7	Strong competition from established sweetener brands makes market penetration challenging.	Mintel, Nielsen
Use-case Advantage	5	4	Ideal for baking and cooking, but limited awareness of its versatility among consumers.	FoodNavigator, BusinessToday
Final Market Score	100	66/100 (3.30/5)	Surasa SweetPro offers unique benefits but faces challenges in brand recognition and competition.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Thaumatin's unique benefits align well with health trends, appealing to health-conscious consumers.

Sources: Frost, MarketWatch
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Surasa is a new entrant, lacking strong brand recognition compared to established players.

Sources: IDC, Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The demand for healthy sweeteners is growing rapidly in India, especially among diabetics.

Sources: Nielsen, Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Pricing is competitive but higher than traditional sweeteners, limiting mass appeal.

Sources: Statista, IBEF
Competition 7/10

Weight: 10

Contribution: 7

Rationale: Strong competition from established sweetener brands makes market penetration challenging.

Sources: Mintel, Nielsen
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for baking and cooking, but limited awareness of its versatility among consumers.

Sources: FoodNavigator, BusinessToday

Summary

Surasa SweetPro offers unique benefits but faces challenges in brand recognition and competition.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Surasa SweetPro, 100 sachets \| World's first Thaumatin-based sweetener \| Zero Calories \| Protein-based sweetener \| Diabetic Friendly Estimated Delivery: 2-3 days In Stock	Rs.425.00 Rs.425.00 COD	GO TO STORE GO TO STORE
Surasa SweetPro, 100 sachets \| World's first Thaumatin-based sweetener \| Zero Calories \| Protein-based sweetener \| Diabetic Friendly Estimated Delivery: 2-3 days In Stock COD