e l f Cosmetics Hydrating Satin Camo Liquid Concealer Medium Beige 0 203 Fluid Ounces All
Smart Rank ⓘ
75/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Why you’ll like it
- Full coverage concealer with a lightweight and hydrating formula
- Satin finish for a natural, radiant look
- Long-lasting formula stays put all day without creasing or caking
- Infused with hyaluronic acid and vitamin C for hydration and brightness
Market-Based Score (India)
66/100 (3.30/5)
Decent Well-positioned concealer with strong brand and feature fit in growing Indian market.
Reviews across marketplaces
| Platform | Rating | Reviews |
|---|---|---|
| amazon | 4.4★ | 29,039 |
| Total / Avg | 4.40★ | 29,039 |
Consensus:
4.40★ from 29,039 total reviews
Rs.1,300.00 Rs.1,300.00
Best price from
Amazon.in
Amazon.in
Details
e l f Cosmetics Hydrating Satin Camo Liquid Concealer Medium Beige 0 203 Fluid Ounces All
About Product: This e.l.f. Cosmetics Hydrating Satin Camo Liquid Concealer is a hydrating and long-lasting formula that helps cover imperfections and brightens the under-eye area. It provides full coverage with a satin finish, leaving your skin looking flawless and radiant.Key Features: - Hydrating formula - Full coverage - Satin finish - Long-lasting - Brightens under-eye area
For whom: This concealer is suitable for all skin types and tones. It is especially great for those with dry or dehydrated skin who want a hydrating concealer that won't settle into fine lines.
Pros: - Hydrating formula keeps skin looking fresh - Provides full coverage for all-day wear - Satin finish gives a radiant look - Brightens under-eye area for a refreshed appearance
Cons: - May not be suitable for those with oily skin types - Limited shade range may not cater to all skin tones
Market-Based Score — Breakdown
| Factor | Weight | Contribution | Rationale | Sources |
|---|---|---|---|---|
| Spec/Feature Fit | 25 | 20 | Features of the concealer align well with Indian consumer preferences. | Vogue India |
| Brand Strength | 20 | 10 | e.l.f. Cosmetics gaining popularity among Indian consumers. | Brandwatch |
| Category Momentum | 20 | 15 | Concealer category growing rapidly in Indian market. | Mintel |
| Price Positioning | 20 | 10 | Competitively priced compared to similar concealers in India. | Retail Today |
| Competition | 10 | 6 | Facing moderate competition from established and new brands in India. | Cosmopolitan India |
| Use-case Advantage | 5 | 5 | Addresses common skin concerns of Indian consumers effectively. | Elle India |
| Final Market Score | 100 | 66/100 (3.30/5) | Well-positioned concealer with strong brand and feature fit in growing Indian market. | |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 20/25
Weight: 25Contribution: 20Rationale: Features of the concealer align well with Indian consumer preferences.Sources: Vogue India -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: e.l.f. Cosmetics gaining popularity among Indian consumers.Sources: Brandwatch -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Concealer category growing rapidly in Indian market.Sources: Mintel -
Price Positioning 10/20
Weight: 20Contribution: 10Rationale: Competitively priced compared to similar concealers in India.Sources: Retail Today -
Competition 6/10
Weight: 10Contribution: 6Rationale: Facing moderate competition from established and new brands in India.Sources: Cosmopolitan India -
Use-case Advantage 5/5
Weight: 5Contribution: 5Rationale: Addresses common skin concerns of Indian consumers effectively.Sources: Elle India
Summary
Well-positioned concealer with strong brand and feature fit in growing Indian market.
Quick Compare
Rs.900.00
⭐ Reviews Summary
✅ What Users Love
- Good coverage
- Hydrating formula
- Wide shade range
⚠️ What to Watch
- May crease
- Some shades oxidize
- Applicator can be messy
Rs.310.00
⭐ Reviews Summary
✅ What Users Love
- Effective in preventing hair fall
- Soothes scalp
- Promotes hair growth
⚠️ What to Watch
- Strong herbal scent may not be appealing to everyone
- Texture may feel greasy for some users
- Results may vary for different individuals
Rs.1,650.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting color
- Buildable coverage
- Gives a natural glow
⚠️ What to Watch
- Some shades may be too shimmery
- Packaging is not very sturdy
- May emphasize texture on skin
Rs.650.00
⭐ Reviews Summary
✅ What Users Love
- Long-lasting formula
- Vibrant color payoff
- Comfortable matte finish
⚠️ What to Watch
- Can be difficult to remove
- May feel slightly drying on lips
- Limited shade range
Where to Buy
Price Comparison
| STORE NAME | DESCRIPTION | PRICE | |
|---|---|---|---|
|
More Detail
|
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) Estimated Delivery: 2-3 days
In Stock
|
Rs.1,300.00 Rs.1,300.00 COD
|
GO TO STORE GO TO STORE |
|
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) Estimated Delivery: 2-3 days
In Stock
COD
|
|||
