Complan Kesar Badam Flavour Nutrition Drink Powder for Children 500 g - 34 Vital Nutrients, Protein, Free Shaker - Kids Nutrition Drink

Key Features:
1. Contains 34 vital nutrients for overall growth and development
2. Protein-rich formulation to support muscle growth
3. Enriched with the goodness of Kesar and Badam for added flavor
4. Comes with a free shaker for convenience


For whom:
Ideal for children who may have poor appetite or picky eating habits


Pros:
1. Provides essential nutrients for growing children
2. Delicious flavor that kids will love
3. Convenient and easy to prepare


Cons:
1. May contain added sugars and artificial flavors
2. Some children may not like the taste
3. Can be expensive compared to other alternatives

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of vital nutrients and protein suitable for children's nutrition needs.	GfK, IRI
Brand Strength	20	10	Complan is a well-established brand in India known for nutrition products.	Nielsen, Kantar
Category Momentum	20	15	Growing demand for child nutrition products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360, MarketTrack
Competition	10	6	Facing competition from other established brands offering similar nutrition drink powders.	Forrester, Statista
Use-case Advantage	5	5	Convenient packaging with a free shaker enhances user experience for parents and children.	Gartner
Final Market Score	100	66/100 (3.30/5)	Complan Kesar Badam Flavour Nutrition Drink Powder for Children 500g has a strong market position in the Indian child nutrition segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—