Colorbar Just Smoky Kajal - Just Black 2g: Waterproof, Smudge-Proof, Soft Velvety Texture, Long-Lasting Kajal

Colorbar Just Smoky Kajal in Just Black is a high-quality kajal that is perfect for creating smoky eye looks. Its waterproof and smudge proof formula ensures that your eye makeup stays put all day long. The soft velvety texture glides on smoothly, making it easy to create a dramatic eye look. Plus, it is long lasting, so you don't have to worry about constant touch-ups throughout the day.
This kajal is perfect for anyone who loves to experiment with different eye makeup looks. Whether you're going for a simple, everyday look or a bold, smoky eye, this kajal has got you covered. It is suitable for all skin types and is gentle enough for sensitive eyes.
Pros: - Waterproof and smudge proof - Soft velvety texture - Long lasting formula - Easy to apply - Suitable for all skin types Cons: - Some users may find it a bit pricey compared to other kajals on the market - Requires a good makeup remover to completely remove at the end of the day

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Waterproof, smudge-proof, and long-lasting features align well with Indian consumers' preferences for kajal.	Euromonitor
Brand Strength	20	18	Colorbar is a well-established brand with a loyal customer base in India.	Brandwatch
Category Momentum	20	15	Growing demand for long-lasting eye makeup products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Kantar
Competition	10	8	Facing moderate competition from other popular kajal brands in India.	Nielsen
Use-case Advantage	5	5	Soft velvety texture offers a comfortable application experience for users.	GfK
Final Market Score	100	76/100 (3.80/5)	Colorbar Just Smoky Kajal - Just Black 2g is well-positioned in the Indian market with strong brand presence and suitable features.

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