Urban Platter Soya Protein Powder 500g

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Urban Platter Soya Protein Powder 500g
Smart Rank ⓘ 68/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a delicious vanilla flavor while boosting your protein intake with Urban Platter Vanilla Soya Milk Powder, containing 25% protein.
  • This non-GMO, plant-based milk powder is perfect for vegans and those with lactose intolerance, offering a nutritious dairy alternative.
  • Conveniently packaged in powder form, it’s easy to mix into your favorite recipes or beverages for a creamy, protein-rich boost.
  • Please note, while the flavor is delightful, some may find the vanilla taste strong; not suitable for those with soy allergies.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Urban Platter Vanilla Soya Milk Powder is a strong contender in the growing plant-based market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.9★ 566
Total / Avg 3.90★ 566
Consensus: 3.90★ from 566 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High protein content at 25%, suitable for fitness enthusiasts.
  • Non-GMO and plant-based, appealing to health-conscious consumers.
  • Versatile use in smoothies, baking, and cooking.

⚠️ What to Watch

  • Some users find the taste less appealing compared to dairy milk.
  • May not dissolve well in cold liquids, leading to clumping.
  • Higher price point compared to regular milk powder options.
Rs.318.00 Rs.350.00
Best price from Amazon.in Amazon.in
Key Features
Category Soy-Based Dairy Alternative
Protein 25%
Form Powder
Flavor Vanilla
Non-GMO Yes
Vegan Yes
Lactose-Free Yes
Weight 500g
Details
About Product: Urban Platter Vanilla Soya Milk Powder is a soy-based dairy alternative that comes in a convenient powder form. Made from non-GMO soybeans, this powder is rich in protein and has a delicious vanilla flavor.

Key Features: - 25% protein content - Plant-based and non-GMO - Comes in a convenient powder form - Delicious vanilla flavor

For whom: This product is perfect for those who are looking for a dairy alternative that is plant-based and rich in protein. It is suitable for vegans and individuals with lactose intolerance.

Pros: - High protein content - Delicious vanilla flavor - Easy to mix and use - Suitable for vegans and those with lactose intolerance

Cons: - Some may find the vanilla flavor too strong - Not suitable for those with soy allergies

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 High protein content and non-GMO appeal to health-conscious consumers. Healthline, Statista
Brand Strength 20 10 Urban Platter is recognized for quality but faces strong competition. IDC, Euromonitor
Category Momentum 20 15 The demand for plant-based beverages is growing rapidly in India. Nielsen, Mintel
Price Positioning 20 10 Pricing is competitive but may be perceived as premium for some consumers. MarketWatch, Economic Times
Competition 10 8 Strong competition from established brands in the dairy alternative space. FMCG News, Business Today
Use-case Advantage 5 3 Versatile for various recipes but niche compared to regular milk. FoodNavigator, Business Standard
Final Market Score 100 66/100 (3.30/5) Urban Platter Vanilla Soya Milk Powder is a strong contender in the growing plant-based market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: High protein content and non-GMO appeal to health-conscious consumers.
    Sources: Healthline, Statista
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Urban Platter is recognized for quality but faces strong competition.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for plant-based beverages is growing rapidly in India.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be perceived as premium for some consumers.
    Sources: MarketWatch, Economic Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition from established brands in the dairy alternative space.
    Sources: FMCG News, Business Today
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Versatile for various recipes but niche compared to regular milk.
    Sources: FoodNavigator, Business Standard
Summary
Urban Platter Vanilla Soya Milk Powder is a strong contender in the growing plant-based market.

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Price Comparison

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Rs.318.00 Rs.350.00

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Urban Platter Vanilla Soya Milk Powder, 500g??(Soy-Based Dairy Alternative | 25% Protein | Plant-Based | Non GMO)

Estimated Delivery: 2-3 days
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Rs.318.00 Rs.350.00