Sunbean Original Caffe Mix 72g Box

0 reviews
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich and flavorful cup of coffee anytime with Sunbean Original Caffe Mix, just add hot water for a quick caffeine boost.
  • Each box contains single-serve packets, perfect for busy professionals and travelers who need on-the-go convenience.
  • No brewing or coffee machine required, making it an ideal choice for those who want delicious coffee without the hassle.
  • Made with high-quality ingredients for a smooth and robust flavor, satisfying coffee lovers seeking a quick pick-me-up.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Sunbean Original Caffe Mix is well-positioned in a growing coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.6★ 11
Total / Avg 4.60★ 11
Consensus: 4.60★ from 11 total reviews
Rs.83.00 Rs.90.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Weight 72g
Convenience Single-serve packets
Preparation Just add hot water
Flavor Smooth and robust
Ideal For Busy professionals, students, travelers
Pros Easy to prepare, convenient
Cons May not appeal to coffee purists
Details
Sunbean Original Caffe Mix is a convenient and delicious instant coffee mix that allows you to enjoy a rich and flavorful cup of coffee anytime, anywhere. Simply add hot water and stir for a quick and easy caffeine boost.

Key Features: - Made with high quality ingredients for a smooth and robust coffee flavor - Each box contains single-serve packets for on-the-go convenience - No brewing or coffee machine required, making it perfect for travel or work

For whom: Sunbean Original Caffe Mix is ideal for busy professionals, students, travelers, and anyone who enjoys the convenience of instant coffee without compromising on taste. It is also perfect for coffee lovers who want a quick pick-me-up without the hassle of brewing a pot of coffee.

Pros: - Easy to prepare - Convenient for busy lifestyles - Delicious and satisfying coffee flavor

Cons: - May not be as strong or customizable as freshly brewed coffee - Contains instant coffee which may not appeal to purists

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers a convenient and premium coffee experience for consumers. MarketWatch, BusinessToday
Brand Strength 20 10 Sunbean is recognized for quality but faces competition from established brands. Mintel, Euromonitor
Category Momentum 20 15 The coffee beverage market in India is experiencing strong growth and demand. Nielsen, Statista
Price Positioning 20 12 The pricing is competitive within the premium coffee segment in India. EconomicTimes, Forbes
Competition 10 8 The market has strong competitors, but Sunbean has unique offerings. IDC, Canalys
Use-case Advantage 5 3 Ideal for quick preparation, appealing to busy urban consumers. HBR, BusinessInsider
Final Market Score 100 66/100 (3.30/5) Sunbean Original Caffe Mix is well-positioned in a growing coffee market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers a convenient and premium coffee experience for consumers.
    Sources: MarketWatch, BusinessToday
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Sunbean is recognized for quality but faces competition from established brands.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee beverage market in India is experiencing strong growth and demand.
    Sources: Nielsen, Statista
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: The pricing is competitive within the premium coffee segment in India.
    Sources: EconomicTimes, Forbes
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: The market has strong competitors, but Sunbean has unique offerings.
    Sources: IDC, Canalys
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for quick preparation, appealing to busy urban consumers.
    Sources: HBR, BusinessInsider
Summary
Sunbean Original Caffe Mix is well-positioned in a growing coffee market.

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Price Comparison

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Amazon.in More Detail

Rs.83.00 Rs.90.00

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Sunbean Original Caffe Mix 72g Box

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Rs.83.00 Rs.90.00