Red Label Regular Tea 490 g Box

0 reviews
Smart Rank ⓘ 77/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich and robust flavor with Red Label Regular Tea, made from premium black tea leaves sourced globally.
  • This 490g box is perfect for households, providing a consistent and flavorful tea experience for everyday enjoyment.
  • Versatile brewing options allow you to enjoy this tea hot or iced, catering to your personal preferences.
  • Affordable and value-packed, Red Label Regular Tea offers quality and consistency for tea lovers at an accessible price.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Red Label Regular Tea is a strong contender in the Indian market with solid brand loyalty and growth potential.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 264
Total / Avg 4.50★ 264
Consensus: 4.50★ from 264 total reviews
Rs.230.00 Rs.270.00
Best price from Amazon.in Amazon.in
Key Features
Category Tea
Weight 490 g
Flavor Black Tea
Packaging Box
Pros Affordable, Versatile Brewing, Trusted Brand
Cons Non-resealable Packaging, Traditional Flavor Profile
Details
Red Label Regular Tea is a classic blend of high-quality black tea leaves sourced from tea gardens around the world. This 490g box is perfect for households that enjoy starting their day with a flavorful and aromatic cup of tea.

Key Features: - Made from premium black tea leaves for a rich and robust flavor - Sealed in a convenient 490g box to preserve freshness - Versatile and easy to prepare, suitable for hot or iced tea

For whom: Red Label Regular Tea is ideal for tea lovers who appreciate a balanced and full-bodied black tea with a smooth finish. It is perfect for individuals and families seeking a reliable and consistent tea blend for everyday enjoyment.

Pros: - Affordable and value-packed with 490g of tea - Versatile brewing options for customized tea preferences - Trusted brand known for quality and consistency

Cons: - The packaging may not be resealable for long-term storage - Some may find the flavor profile too traditional for their liking

Overall, Red Label Regular Tea in a 490g box is a convenient and satisfying choice for those seeking a classic black tea blend that delivers on taste and quality.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The 490g box size is convenient for families, aligning well with consumer purchasing habits in India. Euromonitor, Statista
Brand Strength 20 18 Red Label is a well-established brand with strong recognition and loyalty among Indian consumers. Nielsen, Kantar
Category Momentum 20 15 The tea category is experiencing steady growth in India due to increasing consumer preference for traditional beverages. Nielsen, Mintel
Price Positioning 20 15 The product is competitively priced, making it accessible to a wide range of consumers in the market. MarketLine, IBEF
Competition 10 8 While competition is strong, Red Label maintains a significant market share against local and international brands. Kantar, Nielsen
Use-case Advantage 5 4 Ideal for daily consumption, catering to the traditional tea-drinking culture prevalent in India. Mintel, Nielsen
Final Market Score 100 80/100 (4.00/5) Red Label Regular Tea is a strong contender in the Indian market with solid brand loyalty and growth potential.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The 490g box size is convenient for families, aligning well with consumer purchasing habits in India.
    Sources: Euromonitor, Statista
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Red Label is a well-established brand with strong recognition and loyalty among Indian consumers.
    Sources: Nielsen, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The tea category is experiencing steady growth in India due to increasing consumer preference for traditional beverages.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The product is competitively priced, making it accessible to a wide range of consumers in the market.
    Sources: MarketLine, IBEF
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition is strong, Red Label maintains a significant market share against local and international brands.
    Sources: Kantar, Nielsen
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for daily consumption, catering to the traditional tea-drinking culture prevalent in India.
    Sources: Mintel, Nielsen
Summary
Red Label Regular Tea is a strong contender in the Indian market with solid brand loyalty and growth potential.

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Price Comparison

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Rs.230.00 Rs.270.00

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Red Label Regular Tea, 490 g Box

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Best price
Rs.230.00 Rs.270.00