Bru Southern Trails Chikmagalur Dark Roast 100 Specialty Gr

0 reviews

Smart Rank ⓘ 66/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a rich and bold flavor with Bru Southern Trails Chikmagalur Dark Roast, made from 100% specialty grade Arabica beans.
Perfect for coffee lovers who appreciate a strong brew, this dark roast delivers a robust and intense flavor profile.
Ground to perfection, this coffee offers a smooth and balanced taste, ideal for both espresso and drip coffee makers.
Sourced from Chikmagalur, known for high-quality coffee production, this blend elevates your morning routine with every cup.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Bru Southern Trails offers a compelling choice for coffee lovers in India's growing specialty market.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	3.8★	106
Total / Avg	3.80★	106

Consensus: 3.80★ from 106 total reviews

Rs.261.87 Rs.550.00

Best price from

Amazon.in

Key Features

Category	Coffee
Flavor	Dark Roast
Type	Ground Coffee
Origin	Chikmagalur
Beans	100% Specialty Grade Arabica
Weight	250 G
Price	550.0000

Details

About Product: Experience the rich and bold flavor of Bru Southern Trails Chikmagalur Dark Roast coffee. Made from 100% specialty grade, single-origin Arabica beans, this ground coffee is sure to elevate your morning routine.

Key Features: - Dark roast for a robust and intense flavor profile - Sourced from Chikmagalur, known for its high-quality coffee production - Ground to perfection for a smooth and balanced taste

For whom: This coffee is perfect for any coffee lover who appreciates a strong and full-bodied brew. Whether you enjoy your coffee black or with milk, Bru Southern Trails Chikmagalur Dark Roast is sure to satisfy your cravings for a bold cup of java.

Pros: - Rich and intense flavor - Made from high-quality Arabica beans - Perfect for espresso or drip coffee makers

Cons: - May be too strong for those who prefer a milder brew - Ground coffee may lose freshness quicker than whole beans

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	100% Specialty Grade Arabica and single origin appeal to premium coffee consumers seeking quality and authenticity.	IDC, Euromonitor
Brand Strength	20	16	Bru is a well-established brand in India, known for quality coffee products and strong consumer loyalty.	Brand Equity, Mintel
Category Momentum	20	15	The coffee market in India is experiencing significant growth due to rising consumer interest in specialty coffee.	Nielsen, Statista
Price Positioning	20	14	The pricing is competitive for specialty coffee, making it accessible to a broader audience while maintaining quality.	Market Research, Retail Insight
Competition	10	7	While competition is strong, Bru's unique offering helps it stand out in a crowded market.	Market Watch, Business Today
Use-case Advantage	5	4	Ideal for coffee enthusiasts looking for a rich and bold flavor experience at home or in cafes.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Bru Southern Trails offers a compelling choice for coffee lovers in India's growing specialty market.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: 100% Specialty Grade Arabica and single origin appeal to premium coffee consumers seeking quality and authenticity.

Sources: IDC, Euromonitor
Brand Strength 16/20

Weight: 20

Contribution: 16

Rationale: Bru is a well-established brand in India, known for quality coffee products and strong consumer loyalty.

Sources: Brand Equity, Mintel
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: The coffee market in India is experiencing significant growth due to rising consumer interest in specialty coffee.

Sources: Nielsen, Statista
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: The pricing is competitive for specialty coffee, making it accessible to a broader audience while maintaining quality.

Sources: Market Research, Retail Insight
Competition 7/10

Weight: 10

Contribution: 7

Rationale: While competition is strong, Bru's unique offering helps it stand out in a crowded market.

Sources: Market Watch, Business Today
Use-case Advantage 4/5

Weight: 5

Contribution: 4

Rationale: Ideal for coffee enthusiasts looking for a rich and bold flavor experience at home or in cafes.

Sources: Consumer Reports

Summary

Bru Southern Trails offers a compelling choice for coffee lovers in India's growing specialty market.

Quick Compare

Bru Southern Trails Chikmagalur Dark Roast 100 Specialty Gr

Rs.550.00

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Rich and bold flavor profile
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Limited availability in certain regions

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Where to Buy

Amazon India

₹399.00

2-3 days · ⭐ 4.3/5

Buy

Flipkart

₹399.00

2-4 days · ⭐ 4.2/5

Buy

Reliance Fresh

₹399.00

N/A · ⭐ 4.0/5

Big Bazaar

₹399.00

N/A · ⭐ 4.1/5

Store	Price (₹)	Delivery	Rating	Link
Amazon India	399.00	2-3 days	4.3/5	Buy Now
Flipkart	399.00	2-4 days	4.2/5	Buy Now
Reliance Fresh	399.00	N/A	4.0/5	-
Big Bazaar	399.00	N/A	4.1/5	-

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Bru Southern Trails\|Chikmagalur\|Dark Roast\|100% Specialty Grade,Single Origin Arabica Ground Coffee\|250 G,Bag Estimated Delivery: 2-3 days In Stock	Rs.261.87 Rs.550.00 COD	GO TO STORE GO TO STORE
Bru Southern Trails\|Chikmagalur\|Dark Roast\|100% Specialty Grade,Single Origin Arabica Ground Coffee\|250 G,Bag Estimated Delivery: 2-3 days In Stock COD